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  1. Topics
  2. Business
  3. Small Business Management Study Set 2
  4. Quiz 7: The Marketing Plan

A ____ Is Defined as a Group of Customers or Potential

Question 68
Multiple Choice

A ____ is defined as a group of customers or potential customers who have purchasing power and unsatisfied needs. A) consumer segment B) target market C) market D) consumer market

Related questions
Q 69
In order to be appropriately considered a market, a group of customers or potential customers must have A) purchasing power. B) market power. C) satisfied needs. D) correlated needs.
Q 70
A ____ estimates how much of a product or service will be purchased within a market over a defined period of time. A) market forecast B) market analysis C) sales forecast D) sales analysis
Q 71
The _____ method is probably the oldest form of research in existence. A) questioning B) secondary research C) observational D) interpretive
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