Small Business Management Study Set 2
Quiz 14: Customer Relationships
A Brand Gains Market Awareness Once It Becomes Part of Consumers
A brand gains market awareness once it becomes part of consumers' evoked sets.
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Post-purchase dissonance has been shown to be unrelated to customer satisfaction because it occurs after customers have satisfied their needs.
Post-purchase dissonance and consumer complaints are both directly related to customer satisfaction.
An investigation of culture with a narrow definitional boundary (e.g., by age, geographic location, etc.) is called perceptual categorization.
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