Name the Six Categories of Major Product Strategies
Name the six categories of major product strategies.
List and briefly comment on the three main considerations in constructing a channel of distribution.
You Make the Call-Situation 1 Linda McMahan was getting numerous compliments on a handbag she carried to The University of Texas events. She had purchased the handbag, which carried the UT name, at a local store but felt the quality of the bag was poor. She and her sister-in-law, Sue Craft McMahan, decided to become partners and produce and sell high-end handbags emblazoned with the college logo. The pair designed four different types of bags-a large totebag, a smaller bag, a crescent-shaped handbag, and a "bolder" game-day bag-all marked with The University of Texas emblem. Early responses to the product line were overwhelming. They've now set their sights on other big name schools. (Source: Nichole L. Torros, "Smells Like School Spirit," Entrepreneur, December 2003, p. 132.)