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Lee Marine's Attempt to Extend the Product Life Cycle of Older

Question 50
Multiple Choice

Lee Marine's attempt to extend the product life cycle of older models of its boats by selling them in international markets has not been effective strategy, in part, because A) international delivery systems cannot handle the variety of company distribution systems. B) of the increasing similarity of customer preferences around the world. C) income levels in many countries are insufficient to support this strategy. D) product life cycles have already been growing over the years.

Related questions
Q 51
When it comes to expanding the market, an emerging motivation for going global is to A) take advantage of unique features of the local market. B) find buyers for highly specialized products. C) obtain tariff reductions. D) extend the product life cycle.
Q 52
It is becoming clear that international markets are demanding A) the same products that are distributed to other national markets. B) differentiated products that satisfy their unique needs and interests. C) direct access to products sold elsewhere in the world. D) more expensive products and fewer inexpensive products.
Q 53
When it comes to gaining access to resources, a traditional motivation for going global has been to A) take advantage of unique features of the local market. B) find raw materials. C) change the shape of the product life cycle. D) serve the local community through the business.
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