Lee Marine's Attempt to Extend the Product Life Cycle of Older

Question 50
Multiple Choice

Lee Marine's attempt to extend the product life cycle of older models of its boats by selling them in international markets has not been effective strategy, in part, because A) international delivery systems cannot handle the variety of company distribution systems. B) of the increasing similarity of customer preferences around the world. C) income levels in many countries are insufficient to support this strategy. D) product life cycles have already been growing over the years.