Small Business Management Study Set 1
Quiz 12: Small Business Marketing: Product
The Four Ps of the Marketing Mix Are Product, Price
The four Ps of the marketing mix are product, price, promotion, and packaging.
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The marketing mix consists of variables that can be controlled in bringing the product or service to the target market.
At the heart of the marketing mix is promotion.
The expected product level of product satisfaction includes the set of attributes and conditions that consumers assume will be present.
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