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  1. Topics
  2. Business
  3. Small Business Management Study Set 1
  4. Quiz 12: Small Business Marketing: Product

The Four Ps of the Marketing Mix Are Product, Price

Question 1
True False

The four Ps of the marketing mix are product, price, promotion, and packaging.

False

Related questions
Q 2
The marketing mix consists of variables that can be controlled in bringing the product or service to the target market.
Q 3
At the heart of the marketing mix is promotion.
Q 4
The expected product level of product satisfaction includes the set of attributes and conditions that consumers assume will be present.
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