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Small Business Management Study Set 1
Quiz 12: Small Business Marketing: Product
The Four Ps of the Marketing Mix Are Product, Price
Question 1
True False
The four Ps of the marketing mix are product, price, promotion, and packaging.
False
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Related questions
Q 2
The marketing mix consists of variables that can be controlled in bringing the product or service to the target market.
Q 3
At the heart of the marketing mix is promotion.
Q 4
The expected product level of product satisfaction includes the set of attributes and conditions that consumers assume will be present.
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