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Small Business Management Study Set 1
Quiz 14: Small Business Marketing: Price and Promotion
Which of the Following Is Not One of the Four
Question 98
Multiple Choice
Which of the following is not one of the four tools used in developing a promotional mix? A) Advertising B) Sales promotion C) Personal selling D) Employee relations
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Related questions
Q 99
As seen in Figure 14.4 titled "Show Me the Money," the chance of collecting delinquent commercial debts after 12 months is which of the following percentages? A) 12 B) 25 C) 41 D) 57
Q 100
Which of the following is a good example of outdoor media? A) Newspapers B) Radio C) Television D) Billboards
Q 101
The __________ of the target market should affect the choice of advertising media that are used. A) Income B) Habits C) Age D) Gender
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