To Accomplish the Goals of Increasing Sales, Increasing Store Traffic

To accomplish the goals of maximizing short- or long-run profits and to quickly recover development costs, which of the following is an appropriate strategy? A) Penetration pricing B) Price skimming C) Psychological pricing D) Price lining

Setting the price of a new product higher than expected in order to recover development costs is known as A) Penetration pricing B) Price skimming C) Psychological pricing D) Price lining