[Solved] Travis Saw a Television Advertisement in Which a New Long-Distance
Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background. Later, when Travis is asked about this particular long-distance service provider, he has a positive attitude toward their service, even though he actually uses a different long-distance service. Travis's attitude appears to have developed through the process of
A) cognitive dissonance.
B) classical conditioning.
C) observational learning.
D) operant conditioning.
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