Marketing An Introduction Study Set 1
Quiz 1: Marketing: Creating Customer Value and Engagement
________ Marketing Is Perhaps the Fastest-Growing Marketing Platform
________ marketing is perhaps the fastest-growing marketing platform. A) Online B) Social media C) Mobile D) Web site E) Blog
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Which of the following is most likely a consequence of the Great Recession of 2008 to 2009? A) more free-spending on expensive products B) more demand for credit and debit cards C) more sensible and mindful consumption D) less interest in frugality and value E) less emphasis on sustainable marketing
Since less than ten percent of smartphone owners use their phones for shopping-related activities, mobile marketing is a slow growing digital marketing platform.
Discuss the opportunities and challenges that new communication technologies have created for marketers.
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