[Solved] In Order to Be Recognizable Brand Images and Logos Need

Which of the following is a potential drawback of multibranding? Consumers may become confused about the image of the main brand. An overextended brand name might lose its specific meaning for consumers. Different product features can appeal to consumers with different buying motives. The company's resources may be spread over too many brands. The company can occupy more retail shelf space.

While advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference, brands are not maintained by advertising but by ________. marketing experience line extensions brand experience product mix word-of-mouth elements

Jerry recently bought a Sony Bravia HD television.He first heard about the TV through an advertisement and later talked to a friend who has one and recommended it.These are examples of ________. solicitations line extensions touchpoints product mix word-of-mouth elements

Companies will often partner with filmmakers, musicians and artists to create brand context.This is an example of ________. branded entertainment line extensions brand widening behaviours product mix brand meaning

Brand managers are responsible for, and to manage, a brand.An example of a questions brand managers continually ask is ________. Is our brand profitable? Should we sign up celebrities like Neil Young or Nelly Furtado as our spokespeople? What is our competitive advantage? How can we increase sales? Does our brand excel at delivering benefits that customers truly value?

A ________ is a name, term, sign, symbol or design that identifies the maker or seller of a product or service. brand line extension touchpoint label package

Consumers view a brand as an important part of a product and branding can add ________. costs value layers depth elements

Branding helps consumers in many ways.Which of the following is definitely one way? Brand names help customers to see which products cost more. Brand names help customers look cooler than their friends. Brand names help customers to be trendy. Brand names help customers identify products that might benefit them. Brand names help customers find better sales.

Branding helps sellers.The following is definitely an example of this help. Brand names provide legal protection for unique product features. Brand names provide guarantees that consumers will spend their money. Brand names are easy to sell. Brand names work for everyone. Brand names provide advertising.

Trademarks are useful because customers _________ them. expect pay for trust mistrust define