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Marketing An Introduction
Quiz 6: Understanding Consumer and Business Buyer Behaviour
The Study of Consumer Behaviour Begins and Ends with ________. Culture the
Question 6
Short Answer
The study of consumer behaviour begins and ends with ________. culture the individual beliefs lifestyles social classes
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Q 7
________ is(are) the most basic cause(s) of a person's wants and behaviour. Culture Brand personality Cognitive dissonance Social factors Selective perception
Q 8
It is most accurate to say that marketers are always trying to spot ________ in order to discover new products that might be wanted. lifestyles cultural shifts groups dissonance attitudes
Q 9
Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. alternative evaluations cognitive dissonances subcultures social classes occupations
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