[Solved] Walmart Sends a Trained Observer to Watch and Interact with Customers

Patti Love is making a presentation to the owners of her company.She is trying to convince them to conduct some current marketing research.Which of the following would she be LEAST likely to emphasize as a benefit or selling point of marketing research? assessing market potential and market share understanding customer satisfaction and purchase behaviour measuring the effectiveness of pricing and accounting measuring the effectiveness of distribution and promotion activities understanding customer motivation

You are about to test the hypothesis that sales of your product will increase at a very similar rate at either a $5 drop in unit price or a $7 drop in unit price.You are involved in what type of research? exploratory descriptive causal focus group ethnographic

Which type of research would be best suited for identifying which demographic groups prefer diet soft drinks and why they have this preference? observational research focus group research ethnographic research experimental research descriptive research

You want to observe how often consumers listen to music throughout their day and what different audio devices they use.You are also interested in how consumers store and access their own music collections.You should conduct ________ research. causal experimental secondary survey exploratory

Nathan Eguakun owns a regional chain of drug stores.Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores.He plans to start by collecting secondary data.Which of the following is a source of primary data that Nathan might use? Yankelovich's Monitor commercial online databases online questionnaires web search engines local chambers of commerce

Wendy's came out with a new hamburger and released it in two different cities with two different price points.Marketers at Wendy's then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering.This is an example of ________. observational research survey research ethnographic research experimental research descriptive research

Maryann Reimer is conducting research to determine consumers' personal grooming habits.Because of the personal nature of the survey questions about this topic, Maryann wants to select the contact method that is most likely to encourage respondents to answer honestly.Which contact method should Maryann select? mail questionnaires telephone interviews individual interviews focus group interviews online panels

Tasoula Jeannopoulos has a limited budget for the market research she needs to conduct; however, the sample size for her research is quite large.Which of the following methods of contact would provide Tasoula with the most cost-effective way to reach a large sample of potential customers? telephone surveys personal interviews Internet surveys mail surveys focus group interviews

You want to find out whether Canadians between 18 and 40 years of age tend to vote Liberal and whether Canadians between 41 and 70 tend to vote Conservative.You will most likely use a ________ to collect your data. simple random sample mechanical device stratified random sample cluster sample convenience sample

You have decided to use only open-end questions on your survey.Which of the following questions would be found on your survey? Do you like chocolate? What is your gender? Do you work full- or part-time? What do you like about your school? In what month do you plant your garden?