[Solved] Focus Group Interviewing Has Become One of the Major Marketing

Question 43
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Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However, if the sample size is small, a researcher would be most concerned about which of the following?
finding a representative sample
generalizing from the results
administering the questions
orchestrating cooperation among participants
finding enough secondary data to support the findings

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