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  3. Marketing An Introduction
  4. Quiz 4: Analyzing the Marketing Environment

Given the Characteristics of Gen-Xers, on Which Categories Would a Typical

Question 30
Short Answer

Given the characteristics of Gen-Xers, on which categories would a typical Gen-Xer likely spend more than his Boomer and Millennial counterparts? financial services medicine travel cars computers

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The youngest of Gen X are now in their ________. late 20s late 30s late 40s late 50s early 60s
Q 32
This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000. Seniors Baby Boomers Generation X Generation Y Generation Hope
Q 33
Which of the following characteristics does not describe Millennials (GenerationY)? They expect one-to-one interactions with brands.They are the children of the boomers.They have short life expectancies.They are the most computer savvy generation in history.They engage in social media.
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