Which of the Following Is a Sustainable Marketing Principle

Innovative marketing is ________. a principle of environmentalism based on the consumer's point of view the attempt to continuously seek product and marketing improvements defined in broad social terms a marketing concept that places the emphasis on building customer relationships

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________. societal marketing sense-of-mission marketing consumer-oriented marketing customer-value marketing innovative marketing