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Business
Marketing An Introduction
Quiz 14: Direct and Online Marketing
Most Companies Use Direct Marketing as Their Primary Channel
Question 90
True False
Most companies use direct marketing as their primary channel.
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Q 91
For customers, the benefits of direct marketing are that it is an easy, private, and convenient way to shop.
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Today's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.
Q 93
A good customer database serves as a powerful relationship-building tool.
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