[Solved] Which of the Following Statements Does Not Describe Direct Mail

Information about a customer's age, income, and family make-up are all ________ in a customer database. demographics psychographics key contacts buying behaviours assessments

Information about a customer's activities and interests are all ________ in a customer database. demographics psychographics key contacts buying behaviours assessments

Which of the following purposes is a common use of a direct marketing database? identifying prospective competition generating sales leads profiling competition socializing with competitors building long-term seller relationships

How does a company's effective use of a customer database benefit consumers? Companies make name-brand products and images readily available to customers. Companies match customer needs and interests with products and services. Customers receive better prices on products and services that they need. Customers receive faster and more reliable service from companies. Customers receive instant credit from more companies.

Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular address? kiosk marketing digital direct marketing catalog marketing direct-mail marketing telephone marketing

Catalogs, brochures, samples, and DVDs are all examples of which type of marketing? direct-response marketing direct-mail marketing digital direct marketing kiosk marketing online marketing

The use of which of the new forms of direct-mail marketing is booming? fax mail email voice mail Canada Post samples

Most companies that create print catalogs now also provide ________ catalogs. video email store Web-based specialty

Which of the following is an advantage of printed catalogs over digital catalogs? a stronger emotional connection with customers the ability to offer an almost unlimited amount of merchandise less competition for customer's attention efficiencies in production, printing, and mailing costs real-time merchandising

Using ________ telephone marketing, marketers sell directly to consumers. inbound outbound direct-response opt-out business-to-business