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  2. Business
  3. Marketing An Introduction
  4. Quiz 10: Pricing: Understanding and Capturing Customer Value

Consumers Usually Perceive Higher-Priced Products as ________

Question 60
Short Answer

Consumers usually perceive higher-priced products as ________. not within reach of most people having a higher quality having high profit margins popular brands being in the introductory stage of the product life cycle

Related questions
Q 61
Consumers use price less to judge the quality of a product when they ________. lack information lack skills to use the product have experience with the product are shopping for a specialty item cannot physically examine the product
Q 62
________ prices are the prices that buyers carry in their mind and refers to when looking at a given product. Psychological Reference Promotional Geographical Dynamic
Q 63
What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency? segmented pricing psychological pricing referent pricing promotional pricing dynamic pricing
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