Deck 9: Social Computing

Question 1

A wiki is a collection of blogs.

Answer 1

False

Question 2

Viral marketing is an example of social advertising

Answer 2

True

Question 3

One can trust the content of blogs.

Answer 3

False

Question 4

Web 2.0 media sites allow people to share digital media.

Question 5

Buying a book online at Amazon is an example of social commerce.

Question 6

Companies monitor blogs for mention of their products.

Question 7

Ads cannot appear as YouTube videos.

Question 8

Social ads are placed in paid-for media space on social networking Web sites.

Question 9

When using social commerce, the user has to leave the social network page in order to purchase a product.

Question 10

Geo-tagging refers to tagging information on tour sites.

Question 11

Social apps are online apps that promote social interaction

Question 12

Word of mouth marketing can be achieved using social shopping.

Question 13

Web 2.0 sites are primarily online places to visit.

Question 14

Web. 2.0 is a loose collection of information technologies and applications.

Question 15

Communication marketing is using social media sites to get feedback.

Question 16

Generating revenue from social networking sites is easy to do.

Question 17

Craigslist is an example of a shopping community.

Question 18

You must be a Web site developer in order to create a mashup.

Question 19

Businesses do not use social commerce for new products.

Question 20

A tag is the way a developer describes a piece of information.

Question 21

Many companies are using ________ to capture updated product features and specifications.

A) Blogs
B) Netcasts
C) RSS feeds
D) Tags
E) Wikis

Question 22

A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.

A) RSS
B) Mashups
C) Enterprise Social Networks
D) Microblogs

Question 23

Social computing sites are not utilized by passive job seekers.

Question 24

Human Resources departments only use social computing for external tasks.

Question 25

Which of the following is not a social networking site?

A) Facebook
B) YouTube
C) Flickr
D) Wikipedia
E) LinkedIn

Question 26

A Web site that combines content from other Web sites to form new content is called a(n) ______.

A) Social network
B) Aggregator
C) Blog
D) E-commerce site
E) Mashup

Question 27

More and more organizations are using social media for training sessions.

Question 28

The reliability of the content in Wikipedia, the online encyclopedia, is questionable because

A) All of the administrators are volunteers.
B) No author has to identify himself or herself.
C) The content is updated all the time.
D) It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
E) All of the above are reasons why the content is questionable.

Question 29

Recruiters only use social computing to find people who are unemployed.

Question 30

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

A) When you sign up, you will need to download print templates.
B) You won't be able to search RSS content.
C) You will be able to choose only one topic area.
D) You will be notified of updates in the content areas you selected.
E) You will get content sent to you via e-mail.

Question 31

Which of the following statements concerning blogging is false?

A) Anyone can blog.
B) A reader can believe all of the details in a blog.
C) A company can maintain an internal blog site.
D) Blogging can be used in marketing.
E) Tweets are replacing blogging.

Question 32

LinkedIn is a _______________________ social networking site that makes money from advertising and services.

A) Training
B) College
C) Business-oriented
D) Video-upload
E) Blogging

Question 33

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

A) Free advertising
B) Consumer-generated media.
C) Consumer-generated PR
D) Rumors
E) Reliable feedback

Question 34

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

A) Use HTML, use CCS
B) Passively receive information, participate with the site.
C) Use wired connections, use wireless connections.
D) Have to know the address of the site, can use search engines to find a site
E) Did not have to login to find information, have to login in to find information.

Question 35

Social computing increases the need for customer service.

Question 36

Social networks are helping marketing professionals understand who their customers are.

Question 37

Which of the following is not an example of Web 2.0 applications?

A) Blogs
B) Wikis
C) Netcasting
D) Crowdsourcing
E) AJAX

Question 38

Social computing empowers customers to act.

Question 39

People making online posts know that they are providing market research data.

Question 40

You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?

A) Blogs
B) Netcasts
C) RSS feeds
D) Tags
E) Wikis

Question 41

Which of the following is a risk of social computing?

A) The content posted will not be found with a search engine.
B) Employees will be willing to participate.
C) Employees will maintain company privacy.
D) Ignoring negative posts is easy to do.
E) Consumer-generated content is not edited or filtered

Question 42

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?

A) Social networking
B) Aggregators
C) Blogs
D) Crowdsourcing
E) Social commerce

Question 43

Which of the following is a type of collaborative consumption?

A) Buying a new book from Amazon
B) Craigslist
C) Renting a car from Hertz or Avis
D) Buying a e-textbook from your bookstore

Question 44

Which of the following is an advantage of social commerce over traditional e-commerce?

A) Loyalty
B) The ability to predict buying habits based on real-time data
C) Processing speed
D) Crowdsourcing
E) Reduced expenses

Question 45

Using social computing tools to do market research

A) Is only done by consumers
B) Is only done by businesses
C) Is expensive
D) Can foster closer customer relationships
E) Uses only data provided to the business.

Question 46

Which of the following ratings/reviews do companies routinely pay for?

A) customer reviews
B) expert ratings
C) sponsored reviews
D) none of the choices are correct

Question 47

Which of the following is not an example of social shopping?

A) Group shopping
B) Going to Amazon.com to buy a book
C) Shopping communities and clubs
D) Social marketplaces
E) Peer-to-peer shopping models

Question 48

Which of the following is a true statement about the impact of social computing on a business?

A) There is a high cost to using viral marketing
B) It is difficult to gain information about customers
C) A small minority of individuals contribute the majority of feedback and can provide skewed data
D) Social computing does not allow for rapid feedback from customers.

Question 49

The monitoring, collection, and analysis of socially generated data is called

A) Social networking
B) Social commerce
C) Social intelligence
D) Social advertising
E) Social capital

Question 50

All of the following are used to provide online market research except

A) Reviews
B) Recommendations
C) Voting
D) Emails
E) Blogs

Question 51

Which of the following is true about social commerce?

A) Social commerce only benefits customers.
B) Social commerce only benefits businesses.
C) Businesses can easily learn about customers' experiences.
D) Social commerce is only concerned with the selling process.
E) New products are never tested via social commerce.

Question 52

Which of the following tools are not used by marketing professionals to compile market research?

A) Blogs
B) Wikis
C) Online forums
D) Social networking sites
E) RSS

Question 53

Which of the following social shopping methods contributes to environmental sustainability?

A) Group shopping
B) Peer-to-peer shopping
C) Shopping clubs
D) Social marketplaces

Question 54

Groupon is an example of ________________

A) Shopping communities and clubs
B) Social marketplace
C) Group shopping
D) Peer-to-peer shopping
E) Collaborative consumption

Question 55

Which of the following is not an example of social commerce?

A) Wendy offers gift cards to online users for funniest response to various challenges.
B) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
C) Disney allows people to book tickets on Facebook without leaving the site.
D) Best Buy has a Web site which can be used to purchase products for pick up in a store.
E) Zappo's uses Twitter to send customers coupons when they mention a Zappo's product.

Question 56

Ratings, reviews, and recommendations

A) Are always provided by businesses on their Web site.
B) Are posted by experts.
C) Are posted without compensation.
D) Are an aspect of social shopping.
E) Are not beneficial to the business

Question 57

Which of the following is false about social advertising?

A) Social network sites have turned to advertising as a way to make revenue.
B) Viral marketing is effective with social netwoirking
C) Social advertising removes peer pressure from the buying decision.
D) Social advertisements are placed in paid-for media space by companies.
E) Social apps support social interactions and are managed by a company to promote its brand.

Question 58

Conversational marketing can take place in which of the following forums?

A) Blogs
B) Wikis
C) Online forums
D) Social networking sites
E) All of the above

Question 59

Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.

A) intermediaries
B) shopping carts
C) communities
D) collaborative consumption
E) mashup

Question 60

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________.

A) social commerce
B) social intelligence
C) social capital
D) social networking

Question 61

What is the difference between Web 1.0 and Web 2.0?

Question 62

Which of the following is true about the impact of social computing on customer service?

A) It's harder for customers to be heard by a company.
B) Businesses can take their time responding to social media posts.
C) Customers themselves can be used to reduce problems.
D) Businesses will only get negative comments on social media posts.

Question 63

Give three examples of how YouTube is redefining the entertainment business. Comment on the success or limitations of their efforts.

Question 64

Social computing has allowed customers

A) To be advocates and influencers.
B) To continue to have to be passive with their interactions with companies
C) To be forced to interact more often with customer service.
D) To be restricted to only posting positive feedback about products..

Question 65

Refer to IT's About Business 9.1 - Tiger Tans and Gifts: Lisa Kelling is able to use her business's Facebook page to do the following:

A) Create an online presence for her business
B) Provide information (e.g., location and times) about her business
C) Let customers place orders online
D) Post pictures of new product designs

Question 66

Identify and analyze the risks and benefits associated with social networking sites.

Question 67

One of the problems that HR departments have with using social computing to recruit is

A) all candidates seek them out
B) they only receive qualified applications
C) they receive many more applications than they can process.
D) social sites each have their own special niche
E) they cannot be used for internal tasks.

Question 68

Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do many colleges continue to disallow Wikipedia as a cite for scholarly work?

Question 69

Compare and contrast blogs and wikis.

Question 70

YouTube does not earn direct revenue from

A) Text and Video Advertising
B) Promoted videos
C) Branded Channels
D) Television Movie Studios
E) YouTube earns direct revenue from all the above

Question 71

Refer to IT's About Business 9.1 - Tiger Tans and Gifts: Which of the following is true about Lisa's use of Facebook to grow her business?

A) Lisa had to build her own Web site
B) Lisa does not do online selling via Facebook.
C) Lisa only posts on her page when she has a new product.
D) Lisa is using crowdsourcing to get new product designs.

Question 72

Refer to IT's About Business 9.6 - So You Want to Find a Job: Which of the following is a benefit of searching for a job online?

A) It's easy to find potential positions online.
B) Software filters are as effective as human reviews.
C) There are only a few hundred resumes for each posted position
D) There are only a few sites to review.
E) Social networking can help personalize the search.

Question 73

Refer to IT's About Business 9.3 - Pinterest: Pinterest is:

A) a site that allows users to explore through information shared by friends.
B) in direct competition with Facebook.
C) a shareable online bulletin board.
D) making money

Question 74

Explain how a corporate social networking site would differ (on as many aspects as you can think of) from the personal one that so many of us belongs to.

Question 75

Refer to IT's About Business 9.5 - Buying a Vehicle Takes Work: Cars.com integrates different types of data from different sources and presents it to customers. Which of the following is false about its Web 2.0 efforts?

A) Cars.com earns revenue from online classified ads.
B) Users need to join Cars.com in order to obtain pricing quotes from dealerships.
C) Their site offers user-generated content from customers.
D) The company has mobile apps.
E) Cars.com uses Facebook and Twitter to increase its visibility.

Question 76

Refer to IT's About Business 9.4: Twitter can only be used to get across messages for your own organization /product?
True
False

Question 77

Refer to Opening Case #1 - Facebook Commerce: Which of the following is true about Facebook commerce?

A) Shoppers can make purchases without leaving Facebook. b Only traditional retailers can have Facebook stores.
C) Facebook credits can only be purchased through Facebook.
D) Facebook charges businesses to set up a storefront.

Question 78

HR departments use social computing applications to assist them in which of the following activities:

A) Recruiting
B) Training
C) Regrouping teams
D) Managing downsizing
E) All of the above

Question 79

What are the risks a company has when they contract to offer a Groupon?

Question 80

Refer to Closing Case - Can Anyone Succeed with Local, Online Advertising? The main challenge for Yelp's profitability is

A) Lack of customer participation
B) Lack of paying clients
C) Competition from Google and Facebook
D) (a) and (b) only