Deck 11: An Introduction to Content Analysis

Question 1

Which piece of communication should be analyzed in terms of explicit themes, relative emphasis on various topics, and the amount of space or time devoted to certain topics?

A) Audience
B) Announcement
C) Sender
D) Message

Answer 1

D

Question 2

Which unit of analysis measures the entire unit of the sender's message?

A) Semantics
B) Characters
C) Concepts
D) Items

Answer 2

D

Question 3

Which is the term for elements that describe the physically present and countable elements of data content?

A) Manifest content
B) Evident content
C) Latent content
D) Concealed content

Answer 3

A

Question 4

Which unit of analysis looks at the strength or weakness of a word in relation to the overall sentiment of the sentence?

A) Semantics
B) Characters
C) Concepts
D) Items

Question 5

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data, and help new themes to emerge from the data itself?

A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Question 6

Which involves the researcher spending substantial time in a research community, and analysis of field notes as text to uncover the ways people operate in a particular setting, and manage their day-to-day lives?

A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Question 7

Which unit of analysis measures clusters of words around a certain idea, that is typically a variable in the research hypothesis?

A) Semantics
B) Characters
C) Concepts
D) Items

Question 8

Which unit of analysis counts the number of times a specific person is mentioned in the data?

A) Semantics
B) Characters
C) Concepts
D) Items

Question 9

Which term describes the actual terms used by individuals under investigation that represent their behavioral processes?

A) Ideological stances
B) Sociological constructs
C) In vivo codes
D) Communication themes

Question 10

Which involves a researcher working with subjects within the established research setting to accomplish a change or action?

A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Question 11

Which content analysis technique involves coding categories derived from the raw data itself, in order to generate theories, or theoretically connected explanations the document under analysis?

A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Question 12

Which term describes the categories revealed during coding of the text that look beyond the conscious perspective of the speaker to pull in a broader understanding of the social scientific knowledge base?

A) Ideological stances
B) Sociological constructs
C) In vivo codes
D) Communication themes

Question 13

Latent content is comparable to the _______________conveyed by the message.

A) surface structure
B) hidden structure
C) deep structural meaning
D) thick description

Question 14

What is a careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings?

A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Question 15

Which term describes the first grouping used to categorize data that virtually anyone in society can distinguish between and among, e.g., persons, things, and events such as age, gender, and roles?

A) Theoretical classes
B) Concept classes
C) Special classes
D) Common classes

Question 16

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles, while maintaining a qualitative textual approach?

A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Question 17

Which is the term for underlying, deep structural meaning of data content?

A) Manifest content
B) Evident content
C) Latent content
D) Concealed content

Question 18

Which is a way to treat social action and human activity as text to allow for determining the practical understandings of meanings and actions as symbols?

A) Content analysis
B) Interpretative approaches
C) Social anthropological approaches
D) Collaborative approaches

Question 19

Which content analysis technique involves beginning with existing words and phrases from the raw data, and then extending the exploration to understand latent meanings and themes apparent in the data?

A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Question 20

Manifest content is comparable to the ________ present in the message.

A) surface structure
B) hidden structure
C) deep structural meaning
D) thick description

Question 21

What is the difference between discourse analysis and content analysis?

Question 22

Compare narrative and nonnarrative content analysis approaches.

Question 23

Which type of program specializes in locating every instance of a specified word, phrase, or character string and to locate combinations of these items in one of several files?

A) Text retrievers
B) Word processors
C) Code-and-retrieve programs
D) Textbase managers

Question 24

Explain the four guidelines to open coding.

Question 25

What is content analysis, and what does it seek to accomplish?

Question 26

Which type of program assists the researcher in dividing text into segments or chunks, attaching codes, and finding and displaying these coded sections?

A) Text retrievers
B) Word processors
C) Code-and-retrieve programs
D) Textbase managers

Question 27

Which type of program is designed to help the researcher build and test theory by creating graphic networks in which variables are displayed as nodes linked by arrows representing relationships?

A) Code-based theory builders
B) Conceptual network builders
C) Code-and-retrieve programs
D) Textbase managers

Question 28

Which type of coding is designed to inquire widely to include many coding categories carefully and minutely to ensure theoretical grounding later on during the research analysis?

A) Open coding
B) Coding by topic
C) Descriptive coding
D) Analytic coding

Question 29

Which term describes the data groupings that emerge in the course of analyzing data to give the content an overarching pattern?

A) Theoretical classes
B) Concept classes
C) Special classes
D) Common classes

Question 30

Which type of software allows you to create text-based files, and to effectively find, move, reproduce, and retrieve sections of the text in each file?

A) Text retrievers
B) Word processors
C) Code-and-retrieve programs
D) Textbase managers

Question 31

Which type of coding is the second type according to Morse and Richards, and involves gathering material by topic group?

A) Open coding
B) Coding by topic
C) Descriptive coding
D) Analytic coding

Question 32

What are the similarities and differences between the inductive and deductive approach to building grounded theory, and can they work together?

Question 33

How does negative case testing work?

Question 34

Which term describes labels used by members of certain areas to distinguish among things, persons, and events using jargonized terms that may reflect out-group versus in-group classifications?

A) Theoretical classes
B) Concept classes
C) Special classes
D) Common classes

Question 35

When a researcher is trying to explain the latent symbolic meaning found in research, what corroborative techniques can he/she use to strengthen the argument?

Question 36

What is the sequence of analytic activities a researcher should use when completing qualitative content analysis?

Question 37

Which type of program has the capacity to code and retrieve while also providing special features designed to assist in developing theoretical connections between coded concepts?

A) Code-based theory builders
B) Conceptual network builders
C) Code-and-retrieve programs
D) Textbase managers

Question 38

Which type of coding has the goal of developing concepts?

A) Open coding
B) Coding by topic
C) Descriptive coding
D) Analytic coding

Question 39

What are the seven major elements in written messages, and what is their importance?

Question 40

Which type of coding involves the storage of information, and is the first phase of coding to Morse and Richards?

A) Open coding
B) Coding by topic
C) Descriptive coding
D) Analytic coding

Question 41

What are the advantages and disadvantages of content analysis?

Question 42

How can a researcher avoid exampling?