Deck 7: Testing and Experimenting With New Ideas

Question 1

Keiran wants to add a new feature to his website but doesn't want to invest hours of his time to develop and build it.He simply wants to know if customers will actually click the button.What test should he use?

A)button to nowhere
B)click switch
C)task completion
D)smart button

Answer 1

A

Question 2

Rather than just gathering data,an experiment matches an outcome to which of the following?

A)the original hypothesis
B)the data collection method
C)the business problem
D)the business opportunity

Answer 2

A

Question 3

What is a hypothesis?

A)the process of conducting a research study
B)a method used to prove or disprove the validity of an idea
C)an assumption tested through research and experimentation
D)a widespread belief

Answer 3

C

Question 4

What question is asked when an entrepreneur draws conclusions from the results of data analysis?

A)What can be put into charts and graphs?
B)Can the results be communicated?
C)Do the results support the hypothesis?
D)How can the observations be summarized?

Question 5

If an experiment outcome indicates that the original hypothesis was incorrect,what should the entrepreneur do?

A)Conduct another experiment.
B)Adapt the original assumption.
C)Move forward until there is another assumption to test.
D)Terminate the product or business concept.

Question 6

The first step of the scientific process of experimentation,for an entrepreneur,is which of the following?

A)Conduct a thorough Internet search.
B)Develop a hypothesis.
C)Ask a lot of questions.
D)Analyze the data.

Question 7

Why is experimentation required?

A)to meet the requirements of investors and loan officers
B)to strengthen ideas
C)to help with inspiration
D)to form customer-satisfaction scales

Question 8

Experiments need to have a clear purpose,be achievable,and generate ______.

A)positive outcomes
B)product ideas
C)reliable results
D)action

Question 9

How should an entrepreneur approach experimentation?

A)Invest high levels of time and resources and strictly adhere to the scientific method.
B)Use quick,low-cost methods of experimentation informed by scientific thinking.
C)Focus on asking lots of questions and ignore the scientific method.
D)Rely upon historical data rather than collecting experimental data.

Question 10

Anthony is thinking of starting a small hot dog cart that he will take to the beach area in San Diego,California.Before starting,he asks an ice cream vendor if he can offer hot dogs using his stand for a small rental fee.He will only need to use space for one day.Anthony is conducting what stage of the scientific process?

A)testing the hypothesis by running an experiment
B)implementation of the plan
C)developing a hypothesis
D)carrying out background research

Question 11

Which of the following types of plans is the simplest?

A)sketches of a blueprint
B)pitch deck
C)feasibility study
D)back of a napkin

Question 12

Which of the following is an important benefit of experimentation?

A)It is easily accomplished.
B)Assumptions are validated or proven false.
C)It generates new ideas.
D)It generates new business plans.

Question 13

What is the term used in the text to describe a rough sketch of a basic business plan on any available paper?

A)a rough draft
B)an outline
C)a back-of-the-napkin plan
D)a blueprint

Question 14

Before opening his new bakery,Carlos received numerical ratings for each of his products from family and friends he enlisted as tasters.Now,Carlos is adding up the ratings for each variety.What step in the scientific process of experimentation is Carlos engaged in?

A)asking lots of questions
B)carrying out background research
C)developing hypotheses
D)analyzing the data

Question 15

Before Carlos opened his new bakery,he baked a variety of sample cupcakes and cookies to sell at local farmers markets and other local events.Which stage of the scientific process of experimentation does this represent?

A)asking lots of questions
B)carrying out background research
C)developing hypotheses
D)testing the hypotheses by running experiments

Question 16

Anthony is thinking of starting a small hot dog cart that he will take to the beach area in San Diego,California.Before starting,he investigates city ordinances and talks to vendors in the beach area.He also talks to people at the local parks who sell hot dogs to find out what makes their business successful.Anthony is conducting what stage of the scientific process?

A)testing the hypothesis
B)experimentation
C)data analysis
D)background research

Question 17

What is an easy form of prototyping that provides a high-level view of thoughts and ideas arranged in the form of drawings,sketches,or illustrations?

A)pitching
B)mocking up
C)storyboarding
D)modeling

Question 18

What is the version of a new product which allows a team to collect the maximum amount of validated learning about the customer with the least effort?

A)minimum valuable product
B)minimum viable product
C)minimum prototype
D)rapid prototype

Question 19

In experimentation,an entrepreneur's goal should be to do which of the following?

A)Use continual iteration to test and shape ideas.
B)Create perfect experiments for perfect outcomes.
C)Use scientific rigor in testing products.
D)Use the scientific method sparingly so as to save resources.

Question 20

The phase of design thinking associated with experimentation is ______.

A)inspiration
B)ideation
C)implementation
D)nonlinearization

Question 21

Which of the following is the main problem regarding intuition in the role of decision making?

A)People tend to lack sufficient experience.
B)It does not provide the knowledge or evidence to support the feasibility of the idea.
C)Few people have strong intuitions.
D)Intuition is not real and cannot be trusted.

Question 22

What is necessary for a prototype to be effective?

A)It must be a working model of the product or service.
B)It must communicate what our ideas look like,how they behave,and how they work.
C)It must be the same as the model that will be launched at the start of the business.
D)It must include engineering models or,for a service,an operational plan.

Question 23

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework would highlight the fact that the rental model gives many more women the opportunity to wear designer dresses,which they could have never afforded before?

A)problem
B)solution
C)idea
D)benefit

Question 24

The idea of storyboarding grew out of what industry?

A)steel production
B)animation
C)silent filmmaking
D)automobile manufacturing

Question 25

Todd Kashdan,professor at George Mason University,created a five-dimensional model of what aspect of entrepreneurship?

A)self-promotion
B)confidence
C)curiosity
D)stress

Question 26

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework highlights the fact that most women cannot afford designer clothes?

A)problem
B)solution
C)idea
D)benefit

Question 27

Which of the following will have the best chance of provoking a reaction?

A)a speech
B)a lengthy,detailed document
C)a storyboard
D)a short,"top-level" document

Question 28

The Sybo team's first test of its hypothesis ("By automating the light adjustment process,surgeons and staff would achieve greater efficiency and enhanced focus on the patient during procedures.")consisted of what?

A)a controlled experiment involving surgeons and surgical nurses using standardized equipment
B)a storyboard that showed the actions involved in the automation process
C)a simple prototype of their automatic light
D)a 12-question survey of surgeons

Question 29

In an exploration of the idea for Rent the Runway,which offers rentals of designer dresses,what part of the basic storyboarding framework would highlight the concept of allowing women access to designer dresses for one-tenth of the original cost?

A)the problem
B)the solution
C)the idea
D)the benefit

Question 30

Which of the following is true of sketches on a page plans?

A)They are highly detailed.
B)They are slightly more complicated than back-of-a-napkin plans.
C)They are never created using software.
D)They are time consuming to create.

Question 31

A prototype is best described as which of the following?

A)a type of customer who represents the "ideal" for a venture
B)an initial version of a product or service designed for use in experimentation
C)a stakeholder who offers something unique to a venture
D)a "what if," idealized version often described in brainstorming

Question 32

In storyboarding,who or what is at the center of the story?

A)the company
B)the customer
C)the manufacturer
D)the viewer

Question 33

What are the elements in the basic framework for storyboarding?

A)problem,solution,benefit
B)solution,approval,action
C)problem,product,organization
D)need,mindset,product

Question 34

San Francisco-based electric skateboard manufacturer Boosted used what testing technique to illustrate how their users would navigate their new mobile app prototype?

A)wireframes
B)storyboarding
C)landing page
D)wizard of Oz

Question 35

An entrepreneur has a website where customers think they are interfacing with his actual product but it is actually the entrepreneur behind the scenes who is manually providing the service.This is called the ______ test.

A)landing page
B)wizard of Oz
C)button to nowhere
D)storyboard

Question 36

______ tends to discourage entrepreneurial experimentation because it is perceived as risky.

A)Reliance on intuition
B)Lack of skill
C)A lack of time
D)Fear of failure

Question 37

Tim Brown of IDEO built what type of prototype of a complex insulin injection device?

A)Lego
B)Wizard of Oz
C)User-Driven
D)Pilot

Question 38

How have large businesses traditionally gauged customer tastes and preferences?

A)by analyzing large amounts of historical data
B)by conducting short market experiments
C)by prototyping new concepts
D)by asking employees

Question 39

A small-scale study conducted to assess a product's or service's feasibility is called a(n)______.

A)user-driven test
B)buyer approved test
C)pilot experiment
D)end user experiment

Question 40

A storyboard is classified as what category of business development tools?

A)role-playing
B)prototypes
C)beta tests
D)pilots

Question 41

Experiments do not need to be completed in order to produce results.

Question 42

In ______,you try to book orders for your product before it has been developed.It is often used for crowdfunding.

A)wizard of Oz testing
B)preselling
C)concierge testing
D)prototyping

Question 43

What type of testing involves watching someone actually use your product so that you can see what works and what does not?

A)prototyping
B)preselling
C)task completion
D)concierge testing

Question 44

During ______,your customer interfaces with your product but the "technology" is being conducted by a live person behind the scenes.

A)prototyping
B)preselling
C)task completion
D)concierge testing

Question 45

What is the goal of experiential prototyping?

A)for an entrepreneur to capture a user's emotional experience
B)for a customer to truly interact with the product,even if it is only a prototype
C)for an entrepreneur to interact with a customer as the "behind the scenes" respondent to queries
D)for a customer to understand the development process from the entrepreneur's perspective

Question 46

Grocery store entrepreneur Jeffrey Brown has built a thriving business and performs lots of low-cost experiments.All of those experiments began with what?

A)Brown's dedication to serving the immigrant community
B)Brown's belief in the value of employing people with past criminal records
C)Brown's conversations with stakeholders
D)Brown's crusade against urban food deserts

Question 47

A viable experiment identifies a clear hypothesis.

Question 48

Which of the following questions would likely elicit the most information in a feedback interview on your new pesticide-free lawn service?

A)Do you currently use a lawn service?
B)What would motivate you to begin using a pesticide-free lawn service?
C)Do your neighbors use lawn services?
D)Do you use pesticides in your home?

Question 49

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He believes that cats eat several times a day.He also believes that cats can be trained to come to the sound of a slight ding,indicating that a new tray of food has been opened.He has several friends set out small trays of food,sounding a ding to see if cats will associate the sound with curiosity about the food.Sean is in what stage of scientific experimentation?

A)testing the hypothesis
B)forming a hypothesis
C)analyzing data
D)assessing results

Question 50

When storyboarding,using a ______ can provide a "before and after" that shows your business in action.

A)gallery sketch
B)scenario
C)back-of-a-napkin sketch
D)mock up

Question 51

A prototype is often created before a pilot test is conducted.

Question 52

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He talks to several cat owners to find out what they dislike about feeding their cats.He also takes a look at current cat feeders and asks the same cat owners what they like and don't like about the feeders.These actions consist of asking questions and what other step in scientific experimentation?

A)a pilot study
B)hypothesis testing
C)background research
D)prototyping

Question 53

If the experiment fails to deliver the results the entrepreneur anticipated,the experiment is a failure.

Question 54

For a prototype to be effective,it must communicate what our ideas would look like,behave like,and work like.

Question 55

Observations are not acceptable data in an experiment.

Question 56

Conducting feedback interviews in conjunction with experimentation helps entrepreneurs get more information pertaining to what basic question?

A)What age range is your ideal customer?
B)Who is your ideal customer?
C)How are people becoming aware of your product or service?
D)Why are people interacting in different ways with your product or service?

Question 57

Experiments do not have to have a clear purpose; they only need to be observed and have an outcome.

Question 58

One of the disadvantages of storyboarding is that it requires artistic talent.

Question 59

Sean has created an automatic cat feeder that will release small amounts of wet food at times set by the owner.He hopes that the unit will solve the problem of having to feed the cat multiple times a day or having to throw out food that has gone dry.He builds seven crude but serviceable units and asks friends with cats to test the product.He then obtains their feedback.What is this process called?

A)a pilot
B)a storyboard
C)a product launch
D)an operational test

Question 60

Yan has created a three-dimensional model of her new food delivery container.It looks like the finished product,but the handles don't quite function properly yet.What type of prototype has Yan produced?

A)mock-up
B)minimum viable product
C)rapid
D)high-fidelity

Question 61

Test and learn is a complex,sophisticated approach to experimentation that is usually reserved for established companies.

Question 62

The best form of MVP is the one you don't actually have to build.

Question 63

Preselling is a testing technique to book orders for a product before it is developed.

Question 64

When there is insufficient data available,intuition and experience are reliable foundations on which to make decisions.

Question 65

You can use PowerPoint to create basic storyboards.

Question 66

Imagine that you are an entrepreneur making a new type of whiteboard.The board is exceptionally easy to clean and does not glare when pictures of it are taken.Describe why minimum viable product may or may not be a good choice for this idea.

Question 67

If you ask a potential customer to create their ideal version of your product,you are involved in creating a user-drive prototype.

Question 68

Experimentation is a requirement for today's successful entrepreneurs.

Question 69

Entrepreneurs should avoid experimenting with potential customers.

Question 70

Imagine that you are in a Starbucks restaurant and testing the hypothesis that most people are in the store for less than 10 minutes.How would you test this hypothesis?

Question 71

A pilot experiment is a large-scale study to assess the feasibility of a product or service.

Question 72

The most successful entrepreneurs are the ones who make sure they are the smartest person in any room,and education is key to doing so.

Question 73

Entrepreneurs have more freedom to experiment than larger organizations,as they have less to lose.

Question 74

While large companies may rely on direct mail,surveys,advertising,and catalogs to gather data about their customers,these are not always reliable methods for entrepreneurs.

Question 75

Entrepreneurs are more likely to generate new business ideas if they stick to a routine of familiar experiences.

Question 76

An entrepreneur following the scientific process of experimentation should conduct background research before forming a hypothesis.

Question 77

Describe how experimentation helps a company move forward in a careful and cost-effective manner.

Question 78

The main problem with relying on experience in decision making is that some new ideas challenge what we thought we knew or what we thought we wanted.

Question 79

A written description of a product is a better way to generate discussion from potential customers than a storyboard.

Question 80

A minimum viable product (MVP)has many advantages,but it is impossible to actually earn money from it.