Deck 12: Business Intelligence

Question 1

Modern information systems support all three managerial roles.

Answer 1

True

Question 2

BI only works in large organizations.

Answer 2

False

Question 3

BI can be used to transform the entire business.

Answer 3

True

Question 4

Structured decisions address routine, repetitive problems for which standard solutions exist.

Question 5

In the implementation phase of the decision-making process, managers set criteria for the evaluation of alternative potential solutions.

Question 6

Decision-support systems support only lower- and middle-level managers.

Question 7

In the choice phase of the decision-making process, managers construct a model that simplifies the problem.

Question 8

The number of alternatives to be considered in decisions today is increasing.

Question 9

Unstructured problems are fuzzy, complex problems for which there are no cut-and-dried solutions.

Question 10

Targeted marketing is a good example of the discovery of previously unknown or hidden patterns.

Question 11

Human intuition often plays a role in making unstructured decisions.

Question 12

The ratio between organizational inputs and outputs is an indication of the organization's productivity.

Question 13

The use of BI is limited to large corporations.

Question 14

Decision-making is harder now than it was 20 years ago.

Question 15

Sensitivity analysis studies the impact that changing outputs has on given inputs.

Question 16

Unstructured decisions require a combination of standard solution procedures and individual judgement.

Question 17

Management control is the acquisition and efficient use of resources in accomplishing organizational tasks.

Question 18

The IDC is a linear process.

Question 19

Business intelligence (BI)is a broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions.

Question 20

A manager's primary function is strategic planning.

Question 21

CSFs are specific measures of KPIs.

Question 22

Corporate performance management (CPM)is involved with monitoring and managing an organization's performance according to its budget.

Question 23

A monitor is an example of which managerial role?

A)Decisional
B)Informational
C)Interpersonal
D)Management

Question 24

Goal-seeking analysis attempts to find the value of the inputs necessary to achieve a desired level of output.

Question 25

Executive dashboards provide support primarily to line managers.

Question 26

____________ is the process by which organizational goals are achieved through the use of organizational resources.

A)Organizational decision making
B)Operations
C)Organizational strategy
D)Organizational productivity
E)Management

Question 27

Decision makers construct a model for the situation in the ________ stage of the decision-making process.

A)choice
B)design
C)implementation
D)intelligence

Question 28

Corporate performance management is involved with monitoring and managing an organization's performance according to key performance indicators.

Question 29

With goal-seeking analysis, you have to know what you want as a result.

Question 30

A decision support system (DSS)is an interactive, computer-based system that facilitates finding solutions to semi-structured and unstructured problems.

Question 31

CSFs are qualitative while KPIs are quantitative.

Question 32

In the definition of management, the organization's goals are considered _________.

A)input
B)process
C)output
D)none of the above

Question 33

ConocoPhillips uses ________ to monitor _________ data.

A)dashboards; historical
B)dashboards; real-time
C)data warehouses; historical
D)data warehouses; real-time

Question 34

KPI stands for key process information.

Question 35

An executive dashboard is very user-friendly, supported by graphics, provides exception reporting and drill down, and provides information related to critical success factors.

Question 36

Geographic Information Systems (GIS)are computer-based systems for capturing, integrating, manipulating, and displaying data using digitized maps.

Question 37

_________ control involves decisions concerning acquiring and using resources efficiently in accomplishing organizational goals.

A)Management
B)Operational
C)Organizational
D)Strategic planning

Question 38

Which of the following is not a basic role of managers?

A)Interpersonal
B)Entrepreneurial
C)Informational
D)Decisional

Question 39

BI can support organizational transformation.

Question 40

Reality mining allows analysts to extract information from social networking sites.

Question 41

Calculating gross pay for hourly workers is an example of _________ decision making.

A)structured
B)unstructured
C)undocumented
D)semistructured
E)procedural

Question 42

The type of decision that can be made by following a definite procedure is called a(n)______ decision.

A)structured
B)unstructured
C)undocumented
D)semistructured
E)procedural

Question 43

Success in the __________ phase of the decision-making process results in resolving the original problem, and failure leads to a return to previous phases.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 44

________ decisions are more common at lower organizational levels.

A)Structured
B)Unstructured
C)Undocumented
D)Semistructured
E)Procedural

Question 45

In the _________ phase of the decision-making process, managers examine a situation and identify and define the problem.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 46

In the ________ phase of the decision-making process, managers construct a model that simplifies the problem.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 47

___________ is the acquisition and efficient use of resources in accomplishing organizational goals.

A)Operational control
B)Management control
C)Strategic planning
D)Expertise
E)Wisdom

Question 48

A company's annual employee evaluation best fits which type of decision?

A)unstructured
B)structured
C)semistructured
D)confrontational
E)wisdom

Question 49

A large foreign automobile manufacturer is considering where to build a new manufacturing plant in Canada. The company is making which type of decision?

A)structured
B)semistructured
C)unstructured
D)informational
E)wisdom

Question 50

Which of the following is not a characteristic of a structured decision?

A)It is routine.
B)It is repetitive.
C)Human intuition is not involved.
D)The first three phases of the decision-making process need not occur in any particular sequence.
E)Standard solutions exist.

Question 51

Being an entrepreneur, a disturbance handler, and a negotiator is part of the _________ managerial role.

A)interpersonal
B)entrepreneurial
C)informational
D)decisional
E)confrontational

Question 52

Being a figurehead and leader is part of the ________ managerial role.

A)interpersonal
B)entrepreneurial
C)informational
D)decisional
E)confrontational

Question 53

Decisions today are becoming _______ complex, due to _______ uncertainty in the decision environment.

A)less, decreased
B)more, decreased
C)less, increased
D)more, increased
E)neither more nor less, decreased

Question 54

Which type of decision requires a combination of standard solution procedures and individual judgement?

A)structured
B)semistructured
C)unstructured
D)informational
E)wisdom

Question 55

Which of the following is not a reason why managers need IT support?

A)The number of alternatives is decreasing.
B)Decisions must typically be made under time pressure.
C)Decisions are becoming more complex.
D)There is a growing need to access remote information sources.
E)Decision makers are often based in different locations.

Question 56

When there is no well-understood or agreed-on procedure for making a decision, the decision is said to be:

A)undocumented
B)structured
C)unstructured
D)semistructured
E)documented

Question 57

In the _________ phase of the decision-making process, managers select a course of action that seems best suited to resolve the problem.

A)implementation
B)choice
C)design
D)intelligence
E)consideration

Question 58

Rank-and-file employees tend to make more _________ decisions.

A)structured
B)unstructured
C)undocumented
D)semistructured
E)procedural

Question 59

Which of the following is not a characteristic of unstructured decisions?

A)They are complex.
B)They typically are fuzzy and unclear.
C)Standard solutions exist.
D)Human intuition is involved.
E)The first three phases of the decision-making process occur in no particular sequence.

Question 60

___________ is the efficient and effective execution of specific tasks.

A)Operational control
B)Management control
C)Strategic planning
D)Expertise
E)Wisdom

Question 61

_________ analysis is the study of the impact of a change in the assumptions on the proposed solution.

A)Assumption
B)Goal-seeking
C)Sensitivity
D)What-if

Question 62

Credit card companies would most likely use which of the following to check for fraudulent credit card use?

A)Data mining
B)Expert systems
C)Neural networks
D)Multidimensional data analysis
E)Structured query language

Question 63

The goal of ________ analysis is to see what you can get by changing some criteria.

A)assumption
B)goal-seeking
C)sensitivity
D)what-if

Question 64

Which of the following is not a characteristic of DSSs?

A)They support only lower- and middle-level managers.
B)They are easy to use and construct.
C)They can adapt to changing conditions.
D)They usually utilize quantitative models.
E)They support all phases of the decision-making process.

Question 65

Computer support is least for which of the following problems?

A)Semistructured and strategic planning
B)Unstructured and strategic planning
C)Semistructured and management control
D)Unstructured and operational control
E)Structured and strategic planning

Question 66

A company wants to use data from past promotional mailings to identify people who would likely respond favourably to future mailings. This company would most likely use:

A)Structured query language
B)Multidimensional data analysis
C)Neural networks
D)Expert systems
E)Data mining

Question 67

At the end of a semester, a student knows that she must achieve a grade of 81 or higher on her final exam to get an A in the course. She has just performed what kind of analysis?

A)What-if
B)Qualitative
C)Sensitivity
D)Goal-seeking
E)Simulation

Question 68

Elena is trying to decide whether she should expand her ice cream shop to a bigger space. She decides to be very methodical about it and follow the phases of the decision-making process she learned in university. Which of the following statements is true?

A)During the intelligence phrase, Elena will build a model using assumptions about the business.
B)During the design phrase, Elena will define the opportunity.
C)During the choice phase, Elena will lay out her options.
D)During the implementation phase, Elena will implement two of her solutions.
E)Elena will use test data to validate her model.

Question 69

______ involves "slicing and dicing" data stored in a dimensional format, drilling down in the data to greater detail, and aggregating the data.

A)ERP
B)OLAP
C)OLTP
D)XML

Question 70

_______ identifies what happened, whereas _______ explains why.

A)BI, data mining
B)BI, data warehousing
C)Data mining, BI
D)Data warehousing, BI

Question 71

Searching for valuable business information in a database, data warehouse, or data mart is referred to as ______________.

A)structured queries
B)database queries
C)data mining
D)query by example
E)expert system queries

Question 72

Environmental Systems Research Institute is an international supplier of ______.

A)AI
B)DSS
C)ERP
D)GIS

Question 73

__________ provides users with a view of what is happening, whereas __________ addresses why it is happening.

A)Multidimensional data analysis, structured query language
B)Data mining, multidimensional data analysis
C)Data mining, expert system
D)Multidimensional data analysis, neural networks
E)Multidimensional data analysis, data mining

Question 74

___________ attempts to find the value of the inputs necessary to achieve a desired level of output.

A)What-if analysis
B)Qualitative analysis
C)Sensitivity analysis
D)Goal-seeking analysis
E)Simulation

Question 75

Which of the following is not a characteristic of organizational decision support systems?

A)They affect multiple organizational units or corporate issues.
B)They cut across organizational functions or hierarchical layers.
C)They involve computer-based technologies.
D)They are standalone systems.
E)They involve communications technologies.

Question 76

Reality mining is a type of _____________.

A)dashboard
B)database
C)data mining
D)data visualization technology

Question 77

_________ is an independent application for a specific functional area.

A)Business intelligence
B)A data mart
C)An enterprise data warehouse
D)An ERP

Question 78

Multidimensional analysis is also called _____.

A)DSS
B)ERP
C)OLAP
D)OLTP

Question 79

The colour _______ in the Management Cockpit represents performance of internal processes and employees.

A)black
B)blue
C)red
D)white

Question 80

Computer support is greatest for which of the following problems?

A)semistructured and strategic planning
B)unstructured and operational control
C)structured and operational control
D)semistructured and management control
E)structured and management control