Deck 11: Building Customer Relationships Through Effective Marketing

Question 1

Influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces.

Answer 1

False

Question 2

The business philosophy that involves the entire organization in the process of satisfying customers' needs while achieving the organization's goals is called the marketing concept.

Answer 2

True

Question 3

Different products may not result in different marketing mixes.

Answer 3

False

Question 4

The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives.

Question 5

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem.

Question 6

A marketing plan includes all of the following except

A) schedules of marketing tasks.
B) product production schedule.
C) assignment of responsibilities.
D) resource allocation.
E) marketing objectives.

Question 7

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, and charitable organizations and foundations.

A) Reseller
B) Governmental
C) Consumer
D) Producer
E) Institutional

Question 8

Income less taxes, savings, food, clothing, and housing is __________ income.

A) gross
B) personal
C) disposable
D) net
E) discretionary

Question 9

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

Question 10

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

Question 11

A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities.

Question 12

Business buyers are solely interested in the product's price.

Question 13

The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy.

Question 14

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

A) Business-to-business
B) Producer
C) Governmental
D) Institutional
E) Consumer

Question 15

The effects of consumers' social and cultural values, the consumer movement, and the envi-ronmental concerns would best be called __________ forces.

A) technological
B) legal and regulatory
C) economic
D) sociocultural
E) competitive

Question 16

An approach to collecting marketing information for specific marketing projects is called

A) contracted marketing specialists.
B) government information.
C) marketing research.
D) computer specialists.
E) marketing consultants.