Deck 13: Distributing and Promoting Products

Question 1

The most expensive promotional method is personal selling.

Answer 1

True

Question 2

Producers assist wholesalers by furnishing them with information regarding the whole-salers' competition and consumer buying patterns.

Answer 2

False

Question 3

As competition among discount stores has ncreased, some discounters have assumed the characteristics of higher-priced department stores.

Answer 3

True

Question 4

A traditional channel of distribution is producers selling directly to consumers.

Question 5

The use of only a single retail outlet in each geographic area for distribution purposes is called __________ distribution.

A) exclusive
B) intentional
C) selective
D) patterned
E) intensive

Question 6

The four major ingredients in the promotion mix are advertising, personal selling, public relations, and

A) research development.
B) nonpersonal selling.
C) sales presentation.
D) corporate philanthropy.
E) sales promotion.

Question 7

All of the following are services that wholesalers offer to manufacturers except

A) providing an instant sales force.
B) assuming credit risks.
C) furnishing market information.
D) reducing inventory costs.
E) providing loans.

Question 8

Which of the following is not a classification of a merchant wholesaler?

A) Full-service
B) General merchandise
C) General-service
D) Limited-line
E) Specialty-line

Question 9

The most direct channel of distribution is from a producer to a retailer to the consumer.

Question 10

Producers utilizing intensive distribution place many requirements, including inventory levels and service quality, on the seller.

Question 11

A news release is a type of publicity that is enerally one typed page of about 300 words.

Question 12

A shopping center that has an open-air onfiguration and is occupied by upscale national chain specialty stores is a regional shopping center.

Question 13

At times, marketers choose higher-cost modes of transportation due to the benefits they provide.

Question 14

A middleman that takes title to products and then sells the products to other firms is commonly referred to as a(n)

A) retailer.
B) agent.
C) producer.
D) wholesaler.
E) commissioner.

Question 15

__________ management is a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creat-ing a competitive advantage and satisfying customers.

A) Vertical-chain
B) Horizontal-chain
C) Agency
D) Supply-chain
E) Integrated-channel

Question 16

Retailers can be classified by ownership in two categories:

A) independent and franchise.
B) department stores and specialty stores.
C) proprietorships and corporations.
D) independent and chain.
E) private and chain.

Question 17

Which of the following is an advantage of newspaper advertising?

A) Wide reach
B) Good reproduction
C) Highly selective
D) Long life
E) Immediate response

Question 18

Carriers are important in the ____________ of products to customers.

A) manufacturing
B) transportation
C) designing
D) warehousing
E) direct marketing

Question 19

ADVERTISING SLOGAN FUN QUIZ-NAME THE COMPANY
a. "I'm Lovin' It."
b. "Save Money. Live Better"
c. "Finger Lickin' Good!"
d. "Maybe She's Born with It."
e. "Eat Fresh."
f. "You're in Good Hands."
g. "What Can Brown Do for You?"
h. "The Quicker Picker Upper."
i. "Eat Mor Chikin."
j. "Live Más."
k. "What's in Your Wallet?"
l. "Driving Matters."
m. "15 minutes could save you 15% or more on car insurance."
n. "Shave Time. Shave Money."

Question 20

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-You will like our coffee so much that you will finish every bit in your cup.
Slogan:

Question 21

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-If you don't want certain toppings on your hamburger, just let us know and we'll fix it that way.
Slogan:

Question 22

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-Always make sure that you have our credit card with you before you leave your house.
Slogan:

Question 23

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-Our beer tastes good and it doesn't make you feel as bloated as other beers.
Slogan:

Question 24

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-Our batteries last a long time.
Slogan:

Question 25

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-When you start eating our snacks, you're going to want to eat a lot of them.
Slogan:

Question 26

Message and Slogan
Before you can come up with catchy slogans, you have to figure out the message you're trying to get across to your audience. Consider the message of just a few of these slogans:
The message was: "Our paper towels will pick up spills faster than other paper towels." The slogan was: "The Quicker Picker Upper."
Try another one. The message was: "Sometimes you want a candy bar that has nuts in it, but at other times you want a candy bar that doesn't have nuts in it." The slogan was: "Sometimes you feel like anut, sometimes you don't."
Try these on for size. Here are the "messages" for some popular ad campaigns. What were the slogans? Remember, we want the advertising slogan, not the name of the product.
-When you open the lid off the top of the can, you're going to want to eat all of the potato chips.
Slogan:

Question 27

What's My Sales Role?
Your text lists the following types of salespersons: Order-getters, order-takers (field and inside), and support personnel such as missionary, trade, and technical salespersons. Using the descriptions outlined in the text,
-classify each of the following salespeople.
a. Pharmaceutical salesperson selling to doctors
b. Car salesperson
c. Retail store salesperson
d. Telemarketer soliciting donations for a charity
e. Real estate agent
f. Heavy equipment salesperson
g. Agent for a snack food distributor who only stocks shelves
h. Door-to-door cosmetics salesperson
i. Insurance salesperson
j. Agent for a snack food distributor who fills a retailer's orders