Deck 8: Mobile Computing and Commerce

Question 1

Metro Group found customers were less satisfied when using its mobile shopping assistant than when customers used more traditional shopping methods.

Answer 1

False

Question 2

Mobile commerce includes B2C and B2B commercial transactions as well as the transfer of information and services via wireless mobile devices.

Answer 2

False

Question 3

The small screen size and increased bandwidth of most mobile computing devices has increased customer interest in using them.

Answer 3

False

Question 4

Consumer uptake of B2C m-commerce applications has been fast and continues to grow.

Question 5

Connectivity is a key attribute of m-commerce.

Question 6

The most widely recognized benefit of increased mobility is the productive use of travel time.

Question 7

Multimedia messaging service enables the convergence of mobile devices and personal computers.

Question 8

Increased use of voice-support services exploits the built-in audio capabilities of many mobile devices and reduces their dependence on unsatisfactory input solutions, such as handwriting recognition, keypads, or virtual touch-screen keyboards.

Question 9

WiFi is the common name used to describe the IEEE 802.11 standard used on most WLANs.

Question 10

The uptake of mobile banking has been very popular.

Question 11

IMS Research recently forecast that the number of mobile banking users will reach approximately 1 billion in 2012.

Question 12

Microeconomics is the provision of financial services to poor or low-income clients, including consumers and the self-employed.

Question 13

Audio and video clips are the principal technologies used to deliver advertisements to cell phones.

Question 14

Security is one of the basic principles of the Global Code of Conduct.

Question 15

Network coverage gaps and interruptions are one of the challenges associated with delivering mobile solutions to mobile workers.

Question 16

Mobile gambling is the largest mobile entertainment segment.

Question 17

Technology, number of players, and genre are ways to classify mobile games.

Question 18

Streaming music and radio represent the largest revenue portion of the mobile music segment.

Question 19

The inability to customize applications is one of the major barriers to enterprise mobile computing.

Question 20

Mobile commerce is conducted in each of the following ways except

A) the Internet.
B) the mail.
C) private communication lines.
D) other computing networks.

Question 21

M-commerce applications include

A) financial.
B) advertising.
C) personal services.
D) all of the above.

Question 22

The technology foundation for mobile commerce includes

A) mobile devices.
B) software.
C) services.
D) all of the above.

Question 23

M-commerce drivers include each of the following except

A) powerful devices.
B) security.
C) handset culture.
D) service economy.

Question 24

Key attributes of m-commerce include each of the following except

A) personalization.
B) localization.
C) separation.
D) convenience.

Question 25

Major attributes that are necessary for development of mobile applications include each of the following except

A) ubiquity.
B) localization.
C) security.
D) personalization.

Question 26

M-commerce drivers include each of the following except

A) improved price/performance.
B) vendor's push.
C) increased mobility.
D) employment opportunities.

Question 27

The development of m-commerce is being driven by the following technological, business, social, and economic factors except

A) transition to a manufacturing economy.
B) widespread availability of more powerful wireless devices.
C) growth of a handset culture and mobile workforce.
D) improved price or performance of mobile services.

Question 28

The most widely recognized benefit of increased mobility is

A) location-based advertising.
B) the ability to pay bills online.
C) the productive use of travel time.
D) improved price and performance.

Question 29

Characteristics of mobile devices that create special requirements that hardware and software designers need to anticipate when designing mobile computing systems include each of the following except

A) small screens.
B) broad bandwidth.
C) reduced memory.
D) restricted input capabilities.

Question 30

Software-enabled services presented by cell phones and smart phones that are not found in the desktop or even mobile computer worlds include each of the following except

A) messaging services.
B) location-based services.
C) voice-supported services.
D) switched services.

Question 31

In m-commerce applications, voice recognition and voice synthesizing offer

A) better operation in dirty or moving environments.
B) hands- and eyes-free operation.
C) faster input.
D) all of the above.

Question 32

Most WLANs run on a telecommunications standard known as

A) IEEE 802.17.
B) IEEE 802.16.
C) IEEE 802.14.
D) IEEE 802.11.

Question 33

Which of the following is a set of telecommunications standards that enables wireless devices to communicate with each other over short distances?

A) SMS.
B) MMS.
C) Bluetooth.
D) WAN.

Question 34

WWANs are distinguished by

A) their speed.
B) the communication protocols they use.
C) the cellular standards on which they are based.
D) all of the above.

Question 35

Classes of mobile marketing campaigns include each of the following except

A) information.
B) entertainment.
C) gaming.
D) coupons.

Question 36

Internet mobile marketing campaign objectives include each of the following except

A) building brand awareness.
B) penetrating competitor markets.
C) changing brand image.
D) building customer databases.

Question 37

Basic principles from the Global Code of Conduct include each of the following except

A) notice.
B) choice and consent.
C) point of contact.
D) security.

Question 38

Which of the following is the largest segment of mobile entertainment?

A) mobile gaming.
B) mobile music.
C) mobile gambling.
D) mobile dancing.

Question 39

Barriers to location-based m-commerce include each of the following except:

A) Wireless bandwidth is limited.
B) The accuracy of location technologies is often less than consumers expect.
C) There are presently not enough location-based systems to make this a viable technology.
D) Consumers see constant location data transmissions as a violation of privacy.

Question 40

________ means being available at any location at any time.

Question 41

________ refers to knowing where a user is physically located at any particular moment.

Question 42

A stand-alone handheld computer principally used for personal information management is called a ________.

Question 43

A mobile phone with PC-like capabilities describes ________.

Question 44

________ is a service that supports the sending and receiving of short text messages on mobile phones.

Question 45

________ is a wireless telecommunications network for device-to-device connections within a very short range.

Question 46

________ is a telecommunications network that enables users to make short-range wireless connections to the Internet or another network.

Question 47

________ is the common name used to describe the IEEE 802.11 standard used on most WLANs.

Question 48

________ is a telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network.

Question 49

________ is any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage.

Question 50

________ is the delivery of m-commerce transactions to individuals in a specific location, at a specific time.

Question 51

________ relies on base stations to find the location of a mobile device sending a signal or sensed by the network.

Question 52

Identify the five basic principles of The Global Code of Conduct.

Question 53

Identify three of the five barriers to location-based m-commerce.