Deck 6: Marketing and Advertising Title Prompts

Question 1

The purpose of marketing brief is:

A)Is to Assist clients
B)To help assess client's current situation, both internally and relative to its competition. It's the starting point for any work agency do for their customers.
C)To help assess client's current situation, both internally and relative to its competition. It's the starting point for any work agency do for their customers
D)To help assess client's current situation

Answer 1

To help assess client's current situation, both internally and relative to its competition. It's the starting point for any work agency do for their customers

Question 2

why is it important to create interesting headline?

A)to persuade your customers
B)to give details of your product
C)to reach maximum audience
D)to increase sales

Answer 2

to persuade your customers

Question 3

From these four ad copies, which ad copy that use "Message about distribution" strategy?

A)Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!
B)BUY 2 GET 3 for all variant. Let's visit your nearby Bread Talk Outlets!
C)To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1x24 hours
D)Now removing stains on clothes will more easier with Rinso Liquid. Only with one drop, the stain will disappear right away!

Answer 3

Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!

Question 4

The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as:

A)Translation
B)Trans creativity
C)Transferral
D)Transfiguration

Question 5

A customer avatar is an __________ of a specific individual who represents the target of your _______

A)imaginative story; actual purchase
B)true life story; marketing efforts
C)true life story; actual purchase
D)imaginative story; marketing efforts

Question 6

An important part of creative strategy is determining the central theme that will become the __________of the ad campaign.

A)Major selling idea
B)Big Idea
C)USP
D)Brand Identity

Question 7

Unexpectedness:

A)We need to fulfill people's expectations.
B)We need to understand people's expectations.
C)We need to neglect people's expectations.
D)We need to violate people's expectations.

Question 8

What are some of the aspects you might want to consider in writing persuasive text?

A)What I've got for you and What it's going to do for you
B)what do you think of this product
C)what product do you used before
D)what varous alternatives are avalable

Question 9

Connectedness is:

A)When you make sure your target market cannot identify themselves with the ad.
B)When you make sure your product is available in the market
C)When you make sure your target market can identify themselves with the ad.
D)When you make sure your product is sold in the market

Question 10

Who is the main target audience of the Tide advert?

A)women who live in America
B)women who spend their lives doing the washing
C)women shopping for christmas presents
D)newly married females with young families

Question 11

Creative people:

A)work hard
B)work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works
C)work hard and continually to improve ideas and solutions
D)work hard and continually to improve ideas and solutions, by making gradual

Question 12

Which color does work best with children's products ?

A)brown
B)purple
C)yellow
D)black

Question 13

__________ is seen as the most global segment as it is felt that they show amazing similarities in taste, interest, language, attitude, music, fashion, films and technology for global culture.

A)Women
B)Children
C)Youth
D)Executives

Question 14

Like a good neighbor, ___________ is there.

A)Allstate
B)Prudential
C)Geiko
D)State Farm

Question 15

Just do it!

A)Nike
B)Adidas
C)Reebok
D)Goodyear

Question 16

Strong enough for a man, made for a woman.

A)Degree
B)Secret
C)Mitchum
D)Old Spice

Question 17

Melt in your mouth, not in your hand.

A)Hersheys
B)M & M's
C)Reese's
D)Milky Way

Question 18

Snap, crackle, pop.

A)Frosted Flakes
B)Cinnamon Toast Crunch
C)Cheerios
D)Rice Crispies

Question 19

When you care enough to send the very best.

A)FTD Flowers
B)FedEX
C)Hallmark
D)UPS

Question 20

Zoom. Zoom. Zoom.

A)Mazda
B)Toyota
C)Subaru
D)Kia

Question 21

Maybe she's born with it, maybe it's _________.

A)Degree
B)Revlon
C)Maybelline
D)Maxim

Question 22

Betcha can't eat just one.

A)Lay's
B)Fritos
C)Doritos
D)Grippos

Question 23

Eat fresh.

A)Panera
B)Subway
C)Quiznos
D)Jimmy John's

Question 24

There are some things money can't buy, for everything else there's ______.

A)Visa
B)American Express
C)Mastercard
D)Discover