Question 1

It is a form of advertising which focuses primarily on helping consumers experience a brand.&#10;A)experiential marketing&#10;B)managemen t marketing&#10;C)one to one marketing&#10;D)cause marketing

Accepted Answer

Experiential marketing is designed to engage consumers by creating memorable experiences with a brand, thereby fostering a deeper emotional connection and understanding of the brand's value proposition.

Question 2

Short term&#10;A)trade&#10;B)push money&#10;C)trade contest&#10;D)price deal

Accepted Answer

Short term trade refers to buying and selling financial instruments within a short time frame, typically to capitalize on short-term market movements.

Question 3

The abililty of the marketing program to affect the customer mind-set will depend on its&#10;A)technonlogy&#10;B)salesperson&#10;C)quality&#10;D)price

Accepted Answer

The ability of the marketing program to affect the customer mindset largely depends on the quality of the product or service being marketed. High-quality offerings are more likely to positively influence customer perceptions and attitudes, making quality a critical factor in the effectiveness of marketing efforts.

Question 4

In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.&#10;A)relationship marketing&#10;B)permission marketing&#10;C)experiential marketing&#10;D)one to one marketing

Accepted Answer

Permission marketing is a concept where marketers obtain permission before sending advertisements or marketing materials to potential customers. This approach ensures that the messages are anticipated, personal, and relevant, as they are only sent to individuals who have expressed an interest in receiving them.

Question 5

Distribution channel's are categorized by number of intermediaries among manufacturers and?&#10;A)employees&#10;B)customers&#10;C)employers&#10;D)producers

Accepted Answer

Distribution channels are categorized by the number of intermediaries between manufacturers and customers, as these channels facilitate the movement of goods from the production point to the end user.

Question 6

Which of the following car brand no longer exists?&#10;A)maruti suzuki&#10;B)tesla&#10;C)bmw&#10;D)hummer

Accepted Answer

Hummer, originally known for its large and distinctive vehicles, ceased production in 2010. The brand was a part of General Motors, and despite a proposed sale, the brand was discontinued.

Question 7

This majorly focuses on maintaining the Brand Equity&#10;A)sponsorship&#10;B)modifier&#10;C)brand reinforcemen t&#10;D)branding

Accepted Answer

Brand reinforcement is the strategy focused on maintaining and strengthening the existing brand equity through marketing efforts and product experiences.

Question 8

The solution to price competition is to develop a differentiated:__________&#10;A)Product, price, and promotion.&#10;B)Offer, delivery, and image.&#10;C)Package and label.&#10;D)International Web site.

Accepted Answer

Differentiation can be achieved through unique offers, delivery mechanisms, and brand image, allowing a company to stand out in a competitive market.

Question 9

The Word &#34;brand&#34; is frequently used as a_____________&#10;A)customers&#10;B)marketing&#10;C)advertising&#10;D)metonym

Accepted Answer

The word "brand" is often used as a metonym, which means it is used to refer to a larger concept or set of ideas related to branding, marketing, and identity of products or companies, rather than its literal meaning.

Question 10

Advertising to today's consumers, we need to look beyond the _____________media of print, radio, and television.&#10;A)traditional&#10;B)non - traditional&#10;C)social&#10;D)new

Accepted Answer

The correct answer is "traditional" because the context implies a contrast between older, established forms of media (print, radio, and television) and newer forms, suggesting that advertisers need to consider more modern platforms beyond these traditional ones.

Question 11

The cost of an advertisement or a schedule of ads is often based on _______________.&#10;A)CPP&#10;B)CPR&#10;C)CPI&#10;D)CPM

Accepted Answer

The answer of The cost of an advertisement or a...

Question 12

Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.&#10;A)Media vehicles&#10;B)Advertising messages&#10;C)Brand&#10;D)Channels

Accepted Answer

The answer of Complete the following definition of advertising media....

Question 13

Mainly, chief resource of authority throughout allocation channel is________________&#10;A)company&#10;B)brand&#10;C)distributor&#10;D)customer

Accepted Answer

The answer of Mainly, chief resource of authority throughout allocation...

Question 14

Clearness regarding proportions of brands is clarity in&#10;A)functions of brand&#10;B)aspects of differentiation&#10;C)Function & aspect of given options&#10;D)disadvantages of given options

Accepted Answer

The answer of Clearness regarding proportions of brands is clarity...

Question 15

Media strategy is making media decisions based on____________&#10;A)Understanding customers wants and needs&#10;B)The clients wishes&#10;C)Whims of the market&#10;D)Brand awareness

Accepted Answer

The answer of Media strategy is making media decisions based...

Question 16

Careful brand management look for to build product or services related to the_____________&#10;A)target audience&#10;B)cost&#10;C)profit&#10;D)Nature

Accepted Answer

The answer of Careful brand management look for to build...

Question 17

Branding strategy is also called______________&#10;A)brand architecture&#10;B)branding rate&#10;C)brand earnings&#10;D)brand responsiveness

Accepted Answer

The answer of Branding strategy is also called______________&#10;A)brand architecture&#10;B)branding rate&#10;C)brand...

Question 18

When companies combine existing brand with new brands, brands are called_______________&#10;A)parent brand&#10;B)product extension&#10;C)brand extension&#10;D)sub-brand

Accepted Answer

The answer of When companies combine existing brand with new...

Question 19

Brand which is result of extension in brand or sub-brand is classified as______________&#10;A)brand extension&#10;B)sub-brand&#10;C)parent brand&#10;D)product extension

Accepted Answer

The answer of Brand which is result of extension in...

Deck 3: Marketing and Advertising