Deck 18: Organising for Maximum Effectiveness

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Question
If an organisation puts a specialist in charge of each marketing activity, what type of structure is the company likely to have?

A) Product.
B) Segment.
C) Functional.
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Question
Which of the following is an advantage of organismic organisations?

A) It has clear rules for employees.
B) It is extremely flexible.
C) It has a clear chain of command.
Question
An organisation with a clear chain of command and specific roles for employees is best described as:

A) Organismic.
B) Matrix.
C) Hierarchical.
Question
Which of the following is NOT a problem for cross-functional teams?

A) Team members often need to learn new skills.
B) Major customers become harder to deal with.
C) Cross-functional career paths must be developed.
Question
What is patching?

A) The process of remapping the business in response to changing opportunities.
B) The process of re-assigning staff in order to meet a crisis.
C) The process of putting the company back on course when a crisis has caused a temporary deviation from the plan.
Question
Which of the following is NOT a problem associated with change?

A) Career paths become unclear.
B) Learning new roles means that more mistakes will be made.
C) Strategic implementation becomes more difficult.
Question
What is the main drawback of a geographical organisation?

A) Travel time is increased.
B) Local managers can adapt the marketing program.
C) Rationalising the marketing plan becomes much more complicated.
Question
An organisation in which product divisions are responsible for all manufacturing worldwide is called:

A) A global product organisation.
B) A global area organisation.
C) A global market organisation.
Question
Which of the following is NOT one of the principles for changing organisational psychology?

A) The development and communication of a clear and consistent corporate vision.
B) Clear instructions from senior management regarding the factors which need to change.
C) Integration of individual thinking into the overall corporate agenda.
Question
Which of the following is a drawback of organismic structures?

A) The organisation is rigid.
B) A great deal of time is spent in discussion and negotiation.
C) Status in the organisation comes from knowledge and skill rather than from qualifications.
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Deck 18: Organising for Maximum Effectiveness
1
If an organisation puts a specialist in charge of each marketing activity, what type of structure is the company likely to have?

A) Product.
B) Segment.
C) Functional.
Functional.
2
Which of the following is an advantage of organismic organisations?

A) It has clear rules for employees.
B) It is extremely flexible.
C) It has a clear chain of command.
It is extremely flexible.
3
An organisation with a clear chain of command and specific roles for employees is best described as:

A) Organismic.
B) Matrix.
C) Hierarchical.
Hierarchical.
4
Which of the following is NOT a problem for cross-functional teams?

A) Team members often need to learn new skills.
B) Major customers become harder to deal with.
C) Cross-functional career paths must be developed.
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5
What is patching?

A) The process of remapping the business in response to changing opportunities.
B) The process of re-assigning staff in order to meet a crisis.
C) The process of putting the company back on course when a crisis has caused a temporary deviation from the plan.
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Unlock for access to all 10 flashcards in this deck.
Unlock Deck
k this deck
6
Which of the following is NOT a problem associated with change?

A) Career paths become unclear.
B) Learning new roles means that more mistakes will be made.
C) Strategic implementation becomes more difficult.
Unlock Deck
Unlock for access to all 10 flashcards in this deck.
Unlock Deck
k this deck
7
What is the main drawback of a geographical organisation?

A) Travel time is increased.
B) Local managers can adapt the marketing program.
C) Rationalising the marketing plan becomes much more complicated.
Unlock Deck
Unlock for access to all 10 flashcards in this deck.
Unlock Deck
k this deck
8
An organisation in which product divisions are responsible for all manufacturing worldwide is called:

A) A global product organisation.
B) A global area organisation.
C) A global market organisation.
Unlock Deck
Unlock for access to all 10 flashcards in this deck.
Unlock Deck
k this deck
9
Which of the following is NOT one of the principles for changing organisational psychology?

A) The development and communication of a clear and consistent corporate vision.
B) Clear instructions from senior management regarding the factors which need to change.
C) Integration of individual thinking into the overall corporate agenda.
Unlock Deck
Unlock for access to all 10 flashcards in this deck.
Unlock Deck
k this deck
10
Which of the following is a drawback of organismic structures?

A) The organisation is rigid.
B) A great deal of time is spent in discussion and negotiation.
C) Status in the organisation comes from knowledge and skill rather than from qualifications.
Unlock Deck
Unlock for access to all 10 flashcards in this deck.
Unlock Deck
k this deck
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Unlock Deck
Unlock for access to all 10 flashcards in this deck.