Question 1

A channel of distribution is a path a firm's product takes including all of the following EXCEP ______.&#10;A) transforming inputs&#10;B) the suppliers involved&#10;C) transporting inputs&#10;D) the firm's involved

Accepted Answer

B

Question 2

A distribution channel can be depicted as a ______.&#10;A) linear chain&#10;B) horizontal chain&#10;C) vertical chain&#10;D) parallel chain

Accepted Answer

A

Question 3

Which one of the following is not a primary category of intermediaries?&#10;A) supplier&#10;B) wholesaler&#10;C) retailer&#10;D) marketer

Accepted Answer

Marketer is not a primary category of intermediaries because it is a function that can be performed by any of the other three categories.

Question 4

Which of the following is not an example of how an intermediary provided facilitating services for other channel members?&#10;A) providing sales support&#10;B) transportation and delivery&#10;C) forecasting supply&#10;D) managing warranties

Accepted Answer

Forecasting supply is an example of providing logistical services, not facilitating services.

Question 5

Which of the following intermediaries does not have the infrastructure, systems, or resources to perform all of the necessary supply chain activities?&#10;A) wholesaler&#10;B) distributor&#10;C) manufacturer&#10;D) retailer

Accepted Answer

A retailer is the last link in the supply chain and typically does not have the infrastructure, systems, or resources to perform all of the necessary supply chain activities, such as manufacturing, warehousing, and transportation.

Question 6

The channel strategy specifies which of the following?&#10;A) distribution&#10;B) structure&#10;C) procurement process&#10;D) warehousing

Accepted Answer

The answer of The channel strategy specifies which of the...

Question 7

The channel level is also known as the ______ of the distribution channel.&#10;A) length&#10;B) width&#10;C) height&#10;D) scope

Accepted Answer

The channel level refers to the number of intermediary levels between the producer and the consumer, which determines the length of the distribution channel.

Question 8

What type of channel mode integrates sales channels and sales modes across an entire channel strategy?&#10;A) multi-channel mode&#10;B) omnichannel mode&#10;C) cross-channel mode&#10;D) single channel mode

Accepted Answer

Omnichannel mode integrates sales channels and sales modes across an entire channel strategy, providing a seamless and consistent customer experience across all channels. This strategy focuses on ensuring customer satisfaction by allowing them to switch between channels during the purchasing process without losing any progress or having to start over. This approach leads to an increase in customer loyalty and sales.

Question 9

Which type of distribution intensity decision is common for convenience goods like snacks and beverages?&#10;A) moderate distribution&#10;B) exclusive distribution&#10;C) selective distribution&#10;D) intensive distribution

Accepted Answer

Intensive distribution is the most common for convenience goods like snacks and beverages. These products are typically widely available and sold through multiple channels such as supermarkets, convenience stores, gas stations, vending machines, etc. Therefore, an intensive distribution strategy is most appropriate to ensure maximum availability and accessibility for consumers.

Question 10

A major decision included in the channel strategy is ______.&#10;A) sales platforms&#10;B) channel width&#10;C) channel partnerships&#10;D) transporting inputs

Accepted Answer

The answer of A major decision included in the channel...

Question 11

Market demand for integrated shopping experiences has driven market demand for ______.&#10;A) cross-channel distribution&#10;B) multi-channel distribution&#10;C) single channel distribution&#10;D) omnichannel distribution

Accepted Answer

The answer of Market demand for integrated shopping experiences has...

Question 12

What is the most expensive part of the shipping process?&#10;A) picking orders from warehouse shelves&#10;B) last-mile delivery&#10;C) packaging of orders&#10;D) loading packages on transportation systems

Accepted Answer

The answer of What is the most expensive part of...

Question 13

Which of the following is a characteristic of an adaptable distribution network?&#10;A) Products are available to consumers how they want them.&#10;B) Products are available to consumers when they want them.&#10;C) Products are available to consumers why they want them.&#10;D) Products are available to consumers from whom they want them.

Accepted Answer

The answer of Which of the following is a characteristic...

Question 14

Real-time and in-store inventory management capabilities are made possible by all of the following EXCEPT ______.&#10;A) algorithmic modelling&#10;B) internet of things sensors&#10;C) data capture and management&#10;D) block chain

Accepted Answer

The answer of Real-time and in-store inventory management capabilities are...

Question 15

Which one of the following is not a digitization of supply chain benefit?&#10;A) higher margins&#10;B) improved decision-making&#10;C) lower inventory warehousing costs&#10;D) better product and service quality partner to partner

Accepted Answer

The answer of Which one of the following is not...

Deck 8: Distributing Value: Place