Deck 16: The Persuasive Speech

Question 1

The act of convincing an audience, through verbal and nonverbal communication, to adopt or change an attitude, belief, or value, or to take an action is called

A) motivation.
B) refutation.
C) persuasion.
D) argumentation.

Answer 1

C

Question 2

What is the minister doing when he tries to convince the congregation to contribute 10 percent of their income to the church? What is the salesperson doing when she tells a customer to forgo buying a used car and instead purchase a brand new Ford Focus Hybrid?

A) Persuading
B) Criticizing
C) Describing
D) Arguing

Answer 2

A

Question 3

Anna Jane is trying to decide the best way to organize her persuasive speech. She wants to show her audience that many college students rely too heavily on energy drinks to stay awake. She then wants to offer her audience alternatives to these overly caffeinated and sugary drinks. In order for Anna Jane to illustrate these points, how should she organize her speech?

A) Problem/solution.
B) Topical sequence.
C) Chronological sequence.
D) Motivated sequence.

Answer 3

A

Question 4

Which organizational style suggests putting your strongest ideas either first or last but not in the middle?

A) Problem/solution
B) Motivated sequence
C) Topical sequence
D) Comparative advantage

Question 5

At a town hall meeting, Yone spoke about the number of children in their community whose families could not afford to buy their children presents this holiday season. Capitalizing on her audience's attention and concern, Yone challenged her audience to donate a new toy to the "Toys For Tots" organization. Urging the audience to act satisfies what step in Monroe's motivated sequence?

A) Visualizing for results
B) Showing a need
C) Arousing attention
D) Calling for action

Question 6

According to Monroe, visualizing the results means you want to do what?

A) Show your audience visual aids.
B) Urge your audience in the strongest terms what action to take.
C) Create an image in your audience's minds that illustrates what will happen if they embrace or reject your proposal.
D) Show your audience that you appreciate their attention.

Question 7

Henry is horrified by the escalation of hazing at his school. He wants to persuade his classmates to attend a protest on Friday night in front of the student union building. As he works on his speech, Henry is trying to decide whether he should anger his audience into action or appeal to their sense of compassion for the hazing victims. What is Henry trying to construct?

A) A persuasive appeal
B) An emotional appeal
C) A logical appeal
D) A motivated appeal

Question 8

Competence is the

A) character communicated to the audience.
B) demonstrated ability, quality or special knowledge.
C) integrity brought to the message.
D) degree of excitement, energy, and involvement in the topic.

Question 9

Alameda was excited, energetic, and very involved in her topic when she delivered her persuasive speech about planting a garden. Her credibility was increased because she demonstrated

A) dynamism.
B) trustworthiness.
C) ethics.
D) competence.

Question 10

Bill knows his audience drives to school. Therefore, in his speech about improving the parking situation, he spends a moment talking about where he parks and the problems he encounters. Bill is

A) establishing a common ground with the audience.
B) giving the audience information that they do not know.
C) telling the audience what they already know.
D) showing the audience how he parks.

Question 11

What are the rules that govern moral behavior?

A) Trustworthiness
B) Competence
C) Dynamism
D) Ethics

Question 12

A(n) _____________ argument helps your audience understand your ideas and increases the likelihood that they will be persuaded.

A) emotional
B) logical
C) fallacious
D) chronological

Question 13

During a fundraiser in May, 2012, Presidential candidate, Mitt Romney stated, "There are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims … " Romney received criticism for this comment because his explanation was a fallacy known as a(n)

A) faulty analogy.
B) ad hominem.
C) non sequitur.
D) overgeneralization.

Question 14

Deductive reasoning is

A) based on picking apart the weaknesses of an argument.
B) moving from specific instances to generalizations.
C) building common ground with one's audience.
D) moving from generalizations to specific instances.

Question 15

Inductive reasoning is

A) moving from generalizations to specific instances.
B) building common ground with one's audience.
C) moving from specific issues to generalizations.
D) based on subtracting the shortcoming of an argument.

Question 16

"As parents, we need to stop our children from having premarital sex! Network and cable stations are piping profane shows into our living rooms that are filled with an extraordinary amount of sexual activity. Similarly, the Internet is filled with filth! Eliminating cable and the Internet from our homes will reduce the sexual activity of our kids!" What type of fallacy does this argument represent?

A) Argument ad hominem.
B) Over-generalization.
C) Faulty analogy.
D) Non sequitur.

Question 17

What are flawed arguments called?

A) Descriptions
B) Fallacies
C) Calls for action
D) Persuasion

Question 18

During election season, mudslinging and making negative comments about an opponent's character is a common political strategy. What type of argument fallacy does this describe?

A) Faulty cause-and-effect argument
B) Character assassination
C) Ad hominem
D) Non sequitur

Question 19

In her speech, Cisela is trying to convince her audience not to take antibiotics when they are sick. She states, "Taking antibiotics is willingly ingesting poison." Cisela's comparison is considered what type of fallacy?

A) Emotional
B) Logical
C) Faulty analogy
D) Descriptive

Question 20

When minor points do not relate to the major points of a speech, you have which kind of fallacy?

A) Ad hominem
B) Non sequitur
C) Faulty cause-and-effect
D) Faulty analogy

Question 21

What is the act of convincing an audience to adopt or change an attitude, belief, or value, or to take an action?

Question 22

When your audience already understands the problem but is looking for the best solutions, then the ________ is the most appropriate way to organize your persuasive speech.

Question 23

Identify at least two of the organizational plans that can be used to develop the body of your persuasive speech.

Question 24

The step in Monroe's Motivated Sequence that occurs when we determine the need or problem our topic suggests is called ________ a need.

Question 25

The step in Monroe's Motivated Sequence that occurs when we argue how our proposal will meet the need, or resolve the problem described earlier, is called ________ a need.

Question 26

The step in Monroe's Motivated Sequence that occurs when we create a visual image that projects what will happen if our proposal is embraced or rejected is called ________.

Question 27

Identify the four speaker credibility appeals that help the audience perceive the speaker as someone who is qualified to speak on a particular topic.

Question 28

Identify two ways to develop logical appeals.

Question 29

Arguments ad hominem, faulty cause-and-effect arguments, non sequiturs, and faulty analogies are all examples of

Question 30

Persuasion is the act of convincing an audience, through verbal and nonverbal communication, to adopt or change an attitude, belief or value, or to take an action.

Question 31

Persuasion is simple and easy because the group the speaker must appeal to has the same frame-of- reference as the audience.

Question 32

The problem/solution plan allows you to compare your solution to others, and to show how your plan or proposal is superior.

Question 33

Visualizing the results is used to create a visual image that projects what will happen if your proposal is embraced, or what will happen if it is rejected.

Question 34

Three types of persuasive appeals are credibility, logical, and emotional.

Question 35

The character and integrity perceived by the audience is called competence.

Question 36

Dynamism is the speaker's degree of excitement, energy, or involvement in the topic.

Question 37

Trustworthiness and ethics is the speaker's demonstrated ability, quality, or special knowledge about a topic.

Question 38

A logical argument helps the audience understand the speaker's ideas.

Question 39

Deductive reasoning starts with a general premise, followed by a minor premise, and ends by drawing a conclusion.

Question 40

Inductive reasoning moves from specific instances to generalizations.

Question 41

An incorrect premise means the conclusion is faulty.

Question 42

The fallacy that attacks the character of another person is called ad hominem.

Question 43

In an analogy, the minor points are not related to the major points, or the conclusion does not logically follow the points that precede it.

Question 44

Emotion is a good substitution for reasoning.

Question 45

Match the word or phrase with its meaning.
-Arousing attention

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 46

Match the word or phrase with its meaning.
-Calling for action

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 47

Match the word or phrase with its meaning.
-Trustworthiness

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 48

Match the word or phrase with its meaning.
-Competence

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 49

Match the word or phrase with its meaning.
-Dynamism

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 50

Match the word or phrase with its meaning.
-Ethics

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 51

Match the word or phrase with its meaning.
-Showing a need

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 52

Match the word or phrase with its meaning.
-Satisfying the need

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 53

Match the word or phrase with its meaning.
-Motivated sequence

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 54

Match the word or phrase with its meaning.
-Visualizing the results

A) The kind of "character" you communicate to your audience
B) Creating a visual image that projects what will happen if our proposal is embraced or rejected
C) Demonstrated ability or quality
D) Urging the audience to demonstrate its support
E) Design focused on creating a sense of need and then explaining how that need can be satisfied
F) Degree of excitement you bring to your presentation
G) Rules that govern moral behavior
H) Character and integrity perceived by the audience
I) Attempting to capture the audience's interests
J) Determining the problem our topic suggests
K) Arguing how our proposal will resolve the problem

Question 55

List and explain the techniques for enhancing your credibility.

Question 56

List the five steps on Monroe's Motivated Sequence, and the function of each step. Next, choose a persuasive speech topic and use Monroe's Motivated Sequence to organize your persuasive speech.

Question 57

There are four organizational plans to use when developing a persuasive speech argument. Identify these plans and briefly discuss them.

Question 58

Name the speaker credibility appeals listed in your text. Explain how each one can enhance a speaker's credibility during one's presentation.

Question 59

What are argument fallacies? Name and define the five fallacies listed in your text.