Question 1

What is the general term for an ethnography undertaken online?&#10;A) Online ethnography&#10;B) e-ethnography&#10;C) Netnography&#10;D) Virtual ethnography

Accepted Answer

The general term for an ethnography undertaken online is netnography. This term was coined by marketing professor Robert Kozinets in 1998 to describe the study of online communities and cultures. It involves using digital tools to collect and analyze data, and can include methods such as participant observation, interviews, and content analysis. While the terms "online ethnography," "e-ethnography," and "virtual ethnography" are sometimes used interchangeably, "netnography" specifically refers to ethnographic research conducted in digital spaces.

Question 2

What sites can form the basis for a netnography?&#10;A) Blogs&#10;B) Social networking sites&#10;C) Fan forums&#10;D) All of these

Accepted Answer

All of these sites can form the basis for a netnography as they provide rich sources of data on online communities, cultures, and social interactions. Blogs, social networking sites, and fan forums offer different perspectives and insights into how people communicate and interact online, making them valuable resources for netnographic research.

Question 3

Data that the researcher has had no role in creating or prompting is:&#10;A) Archival data&#10;B) Elicited data&#10;C) Field note data&#10;D) Historical data

Accepted Answer

Archival data refers to data that already exists and has been collected by someone else for a different purpose. The researcher has no role in creating or prompting this data. Elicited data is data that the researcher actively collects through interviews, surveys, or other means. Field note data is data the researcher has collected through observation or participation in a specific setting. Historical data refers to data from events or time periods that occurred in the past.

Question 4

What is the final stage of a netnography?&#10;A) Gaining entry&#10;B) Exit&#10;C) Collecting data&#10;D) Analysing data

Accepted Answer

The final stage of a netnography is exit, which typically involves summarizing and presenting the findings of the analysis. This can involve identifying key themes or patterns that emerged from the data, as well as providing recommendations or insights based on these findings. While gaining entry, collecting data, and analyzing data are all important steps in the netnography process, they are not the final stage.

Question 5

What ethical issue is particularly relevant to online research compared to more 'traditional' research?&#10;A) Informed consent&#10;B) Vulnerability of participants&#10;C) Intrusiveness of the researcher&#10;D) Potential harm

Accepted Answer

The answer of What ethical issue is particularly relevant to...

Deck 12: Online Sport Research