Deck 4: Analyzing and Adapting to the Audience

Question 1

Your success as a speaker depends on which of the following ______.

A) reaching the audience
B) building your relationship with the audience
C) sharing your message with the audience
D) all of these

Answer 1

D

Question 2

Which of the following is true regarding audience diversity?

A) You should adapt your speech based on your audience.
B) The language of your speech should not change based on your audience.
C) You should make assumptions about individual members in your audience based on the groups they belong to.
D) The less you know about your audience, the easier it is to speak to them.

Answer 2

A

Question 3

A speaker who is not self-centered, but motivated by an understanding of receivers is ______.

A) ineffective
B) audience centered
C) unclear
D) not interesting

Answer 3

B

Question 4

To penetrate the invisible shield they use to protect themselves from information irrelevance, relate your ideas to which of the following?

A) their values
B) their beliefs
C) their needs
D) all of these

Question 5

Which of the following should be considered when composing a demographic snapshot?

A) age
B) height
C) eye color
D) financial situation

Question 6

If you were talking to an audience of parents about what your university can offer, which topic would be least appropriate based on this demographic snapshot?

A) the personal attention from professors
B) the social "party" scene on campus
C) the resources available for struggling students
D) the high graduation rate of the university

Question 7

A ______ audience is one whose members are similar in age, have similar characteristics, attitudes, values, and knowledge.

A) homogenous
B) heterogeneous
C) united
D) divided

Question 8

A ______ audience is one composed of persons of diverse ages with different characteristics, attitudes, values, and knowledge.

A) homogenous
B) heterogeneous
C) united
D) divided

Question 9

Which of the following is true regarding generational differences of your audience?

A) Baby boomers tend to be less cynical.
B) Individuals born before 1945 tend to lean politically liberal.
C) Baby boomers tend to be less competitive.
D) Generation Y individuals tend to be focused on both friends and safety.

Question 10

According to sociolinguist Deborah Tannen, "women speak and hear a language of connection and intimacy" whereas "men speak and hear a language of ______ and ______."

A) power; control
B) status; independence
C) humor; power
D) status; control

Question 11

Which of the following would be sensitive to and respectful of differing sexual orientations?

A) not asking the audience to indicate sexual orientation
B) using heteronormative standards if discussing hypothetical couples
C) including information that is relevant to a wide variety of orientations
D) making jokes about sexual orientation to break the ice

Question 12

When speaking before a more knowledgeable audience, you will want to deliver a ______ presentation, that is, a presentation that considers alternative perspectives.

A) one-sided
B) two-sided
C) focused
D) unfocused

Question 13

If you have an audience of religiously diverse listeners, you are encouraged ______.

A) to completely avoid controversial topics
B) to acknowledge that your listeners might disagree with you
C) to avoid questions or comments from the audience
D) to separate the audience by religion

Question 14

If you have an audience of diverse listeners, it is helpful to acknowledge that some of your listeners may ______.

A) agree with your stance
B) disagree with your stance
C) be neutral to your stance
D) not hear what you will say

Question 15

Which of the following are examples of identity affiliations?

A) social groups
B) political groups
C) civil groups
D) all of these are identity affiliations

Question 16

A wealthy audience might not appreciate what it means to ______.

A) be a good speaker
B) grow up in poverty
C) be a good listener
D) speak about wealth

Question 17

When you learn about your audience member's ______, you understand how they see themselves: their personality, values, attitudes, etc.

A) value orientation
B) value profile
C) psychological profile
D) psychographics

Question 18

Our ______ are the standards by which we judge what is right or wrong.

A) values
B) beliefs
C) attitudes
D) ethics

Question 19

Our ______ are what we hold to be true and false.

A) values
B) beliefs
C) attitudes
D) ethics

Question 20

It is important to understand how your audience views your topic for which of the following reasons?

A) You can adapt your speech to address their values and concerns.
B) You can choose what information to keep from them.
C) You can demonstrate how your messages match their beliefs or values.
D) a and c

Question 21

Which of the following is untrue regarding how the audience perceives you?

A) They are more likely to believe you if they think you are credible.
B) What they think of you can change how they accept your message.
C) If they believe you are credible, they are more likely to pay attention.
D) You cannot gain credibility in your speech, you either have it beforehand or you don't.

Question 22

When you consider the reason for why audience members are in attendance, you are analyzing the ______.

A) speaking situation
B) attendance situation
C) speaking purpose
D) attendance purpose

Question 23

Which of the following is a question you should ask yourself when analyzing the occasion?

A) Is the audience here voluntarily?
B) What kind of speech is the audience expecting?
C) What type of room will the speech be in?
D) All of these are questions you should ask

Question 24

Considering the speaking situation includes which of the following?

A) considering the location
B) considering the time
C) understanding the audience's mood
D) a and b

Question 25

Questionnaires generally contain three different kinds of questions, which is one of the common question types?

A) leading questions
B) abbreviated questions
C) open-ended questions
D) opinion questions

Question 26

"Should carrying a concealed weapon be legal, yes or no?" is an example of which type of question?

A) open-ended
B) closed-ended
C) scaled
D) response

Question 27

Asking respondents to report their feelings on organ donation using a continuum from "extremely negative" to "extremely positive" would be which type of question?

A) open-ended
B) closed-ended
C) scaled
D) response

Question 28

Which of the following are true for open-ended questions?

A) They generate more detailed responses.
B) They may not deliver the desired information.
C) They may be harder to interpret.
D) All of these are true.

Question 29

"What are your feelings on same-sex adoption?" would be an example of which type of question?

A) open-ended
B) closed-ended
C) scaled
D) response

Question 30

______ status encompasses the incomes, educational background and occupations of a group of people.

A) Socioeconomic
B) Knowledge-base
C) Cultural
D) Homogeneous

Question 31

A ______ profile is a composite of characteristics including age; gender; educational level; racial, ethnic, or cultural ties; group affiliations; and socioeconomic background.

A) demographic
B) infographic
C) stereotypical
D) detail

Question 32

If you can ______ with audience members, taking the perspective of your receivers and exhibiting emotional responsiveness to their wants and needs, then it becomes more likely that they will listen to and respond as you hope they will to your speech.

A) argue
B) identify
C) empathize
D) coordinate

Question 33

"What does an ideal career look like to you?" is an example of what kind of question?

A) closed-ended
B) scaled
C) informative
D) open-ended

Question 34

When filling out a questionnaire that asks if you are "extremely satisfied," "neutral" or "extremely dissatisfied," you are answering what type of questions?

A) scaled
B) open-ended
C) directed
D) closed-ended

Question 35

When you are gathering and interpreting information about receivers, you are conducting an______.

Question 36

If you can ______ with audience members, taking the perspective of your receivers and exhibiting emotional responsiveness to their wants and needs, then it becomes more likely that they will listen to and respond as you hope they will to your speech.

Question 37

A speaker who is not self-centered, but is motivated by an understanding of receivers is considered ______.

Question 38

Considering questions such as "To whom am I speaking?" or "How do they feel about my topic?" is part of conducting a(n) ______.

Question 39

The audience serves as the speaker's ______.

Question 40

______ questions invite participants to answer in their own words and thus produce more detailed and personal responses; however, they are also harder to interpret and may not provide the desired information.

Question 41

Closed-ended questions are highly ______, requiring only that the respondent indicate which of the provided responses most accurately reflects his or her opinion and so generate clear, unambiguous answers.

Question 42

According to Tannen, "women speak and hear a language of ______ and ______" whereas "men speak and hear a language of status and independence."

Question 43

Adapt your speech to reflect your audience's ______ and ______.

Question 44

A ______ profile is a composite of characteristics such as age; gender; educational level; racial, ethnic or cultural ties; group affiliations; and socioeconomic background.

Question 45

A ______ audience is one whose members are similar in age, have similar characteristics, attitudes, values, and knowledge.

Question 46

You should use a ______-sided presentation if you have a more knowledgeable audience.

Question 47

When you are bearing in mind an audience member's income, you are considering their ______ background.

Question 48

______-ended questions are highly structured, requiring only that the respondent indicate which of the provided responses most accurately reflects his or her opinion and so generate clear, unambiguous answers.

Question 49

Our values and our beliefs feed into the ______ that we hold.

Question 50

It is important to follow this advice: "If the time is short, don't talk faster. Talk ______."

Question 51

Audience size and ______ are directly related.

Question 52

The ______ serves as the speaker's compass or guide.

Question 53

A speaker should use a two-sided presentation if they have a ______ knowledgeable audience.

Question 54

Those with memberships in ______ and ______ groups provide speakers with a pretty accurate prediction of the way audience members will react to a topic.

Question 55

Audience members will often filter out the information that they deem ______ important.

Question 56

Audience ______ and ______ are directly related.

Question 57

The audience serves as the speaker's compass.

Question 58

When you are gathering and interpreting information about receivers, you are conducting an audience analysis.

Question 59

Aristotle once noted, "Of the three elements in speechmaking-speaker, subject, and person addressed-it is the last one, the listener, who determines the speech's end and object."

Question 60

You can easily reach, influence, motivate, or entertain an audience without knowing about its members.

Question 61

If you center attention on audience members, they will make you the center of their attention.

Question 62

"What are your thoughts on animal testing?" would be an example of an open-ended question.

Question 63

Audience members will often filter out the information that they deem less important.

Question 64

You can adapt your speech to reflect your audience's makeup and perspective.

Question 65

It is rare to have a heterogeneous audience.

Question 66

A heterogeneous audience is one whose members are similar in age, have similar characteristics, attitudes, values, and knowledge.

Question 67

It is most common to speak in front of a homogeneous audience.

Question 68

The age of the audience is rarely a factor to consider.

Question 69

A speaker should use a two-sided presentation if they have a more knowledgeable audience.

Question 70

Memberships in occupational and social groups provide speakers with a pretty accurate prediction of the way audience members will react to a topic.

Question 71

A heterogeneous audience is one whose members are similar in characteristics, attitudes, values, and knowledge.

Question 72

Each member of your audience is a unique individual not simply a composite of a set of demographic factors.

Question 73

Before class starts or right after it finishes are good times to make small talk with your peers in an effort to discover what they think about certain topics.

Question 74

Audience size and formality are directly related.

Question 75

Closed-ended questions are those that make it possible for a respondent to indicate his/her view along a continuum or scale.

Question 76

A homogeneous audience-one whose members are similar in age, have similar characteristics, attitudes, values, and knowledge-is rare.

Question 77

If you speak below an audience's knowledge level, they might become bored or insulted.

Question 78

By focusing on what your audience needs, you can more effectively craft your speech in a way that will meet your goals most effectively.

Question 79

The self-centered speaker is motivated by an understanding of receivers.

Question 80

Discuss and exemplify why it is important for a speaker to be an audience-centered speaker.