Deck 4: Attitudes: Definition and Structure

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Question
A learned, global evaluation of an object (person, place, or issue) that influences thought and action best describes a(n) __________.

A) Attitude
B) Belief
C) Value
D) Behavior
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Question
A singular, holistic idea, a broad conception of the desirable, important, or socially significant end-state best describes a(n) __________.

A) Attitude
B) Belief
C) Value
D) Behavior
Question
A cognition about the world-subjective probability that an object has a particular attribute or that an action will lead to a particular outcome best describes a(n) __________.

A) Attitude
B) Belief
C) Value
D) Behavior
Question
Which of the following statements is an element of balance theory?

A) Individuals dislike inconsistency among cognitive elements and are motivated to reconfigure things mentally so as to achieve a harmonious state of mind
B) A = sum b(i) × e(i) where b(i) = each belief and e(i) = each evaluation
C) There are different models of attitudes depending on your culture; some emphasize individual attitudes, while others emphasize collective attitudes
D) Attitudes can be influenced by genetics, culture, and social upbringing
Question
Which of the following statements is an element of the expectancy-value approach to attitude structure?

A) Individuals dislike inconsistency among cognitive elements and are motivated to reconfigure things mentally so as to achieve a harmonious state of mind
B) A = sum b(i) × e(i) where b(i) = each belief and e(i) = each evaluation
C) There are different models of attitudes depending on your culture; some emphasize individual attitudes, while others emphasize collective attitudes
D) Attitudes can be influenced by genetics, culture, and social upbringing
Question
Why is it important to understand attitudes, values, and beliefs in persuasion? Is it possible to be an effective persuader (or a critical consumer of persuasion) without this knowledge? Why or why not?
Question
A biological basis of attitudes is discussed in this chapter. Do you believe genes might play some role in the development of our attitudes? Why or why not?
Question
Following terrorist attacks led and inspired by ISIS, anti-Muslim sentiment in the United States has increased, despite the rejection of ISIS's terrorist activity by the overwhelming majority of Muslims. If you were to develop a persuasive campaign to address these anti-Muslim sentiments, how might the approach you take differ based on whether you used the expectancy-value, symbolic, or ideological approach to attitude to inform your campaign?
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Deck 4: Attitudes: Definition and Structure
1
A learned, global evaluation of an object (person, place, or issue) that influences thought and action best describes a(n) __________.

A) Attitude
B) Belief
C) Value
D) Behavior
A
2
A singular, holistic idea, a broad conception of the desirable, important, or socially significant end-state best describes a(n) __________.

A) Attitude
B) Belief
C) Value
D) Behavior
C
3
A cognition about the world-subjective probability that an object has a particular attribute or that an action will lead to a particular outcome best describes a(n) __________.

A) Attitude
B) Belief
C) Value
D) Behavior
B
4
Which of the following statements is an element of balance theory?

A) Individuals dislike inconsistency among cognitive elements and are motivated to reconfigure things mentally so as to achieve a harmonious state of mind
B) A = sum b(i) × e(i) where b(i) = each belief and e(i) = each evaluation
C) There are different models of attitudes depending on your culture; some emphasize individual attitudes, while others emphasize collective attitudes
D) Attitudes can be influenced by genetics, culture, and social upbringing
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5
Which of the following statements is an element of the expectancy-value approach to attitude structure?

A) Individuals dislike inconsistency among cognitive elements and are motivated to reconfigure things mentally so as to achieve a harmonious state of mind
B) A = sum b(i) × e(i) where b(i) = each belief and e(i) = each evaluation
C) There are different models of attitudes depending on your culture; some emphasize individual attitudes, while others emphasize collective attitudes
D) Attitudes can be influenced by genetics, culture, and social upbringing
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Unlock for access to all 8 flashcards in this deck.
Unlock Deck
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6
Why is it important to understand attitudes, values, and beliefs in persuasion? Is it possible to be an effective persuader (or a critical consumer of persuasion) without this knowledge? Why or why not?
Unlock Deck
Unlock for access to all 8 flashcards in this deck.
Unlock Deck
k this deck
7
A biological basis of attitudes is discussed in this chapter. Do you believe genes might play some role in the development of our attitudes? Why or why not?
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Unlock for access to all 8 flashcards in this deck.
Unlock Deck
k this deck
8
Following terrorist attacks led and inspired by ISIS, anti-Muslim sentiment in the United States has increased, despite the rejection of ISIS's terrorist activity by the overwhelming majority of Muslims. If you were to develop a persuasive campaign to address these anti-Muslim sentiments, how might the approach you take differ based on whether you used the expectancy-value, symbolic, or ideological approach to attitude to inform your campaign?
Unlock Deck
Unlock for access to all 8 flashcards in this deck.
Unlock Deck
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Unlock Deck
Unlock for access to all 8 flashcards in this deck.