Deck 54: Digital Update: Regulating “native” Ads on the Internet

Question 1

In response to the growth in native advertising,the Federal Trade Commission has issued guidelines for those who use the ads.The focus of the guidelines is whether consumers are able to​

A)differentiate advertising from other content.
B)block traditional online ads.
C)access the ads on small screens,such as those on phones.
D)click a widget to be taken to a different site.

Answer 1

A

Question 2

Advertising generally is required to be accompanied by certain disclosures.According to Federal Trade Commission guidelines,disclosures accompanying native ads should​

A)not be where consumers will notice them.
B)not be above or before the native ad.
C)not be as close as possible to where consumers look first.
D)stand out.

Answer 2

D