Question 1

Internal factors influencing international distribution decisions include all of the following EXCEPT ____.&#10;A) the stage in the product life cycle&#10;B) the product complexity&#10;C) the size and development of the marketing functions&#10;D) the entry strategy&#10;E) the distribution strategy

Accepted Answer

A

Question 2

External factors influencing international distribution decisions include all of the following EXCEPT ____.&#10;A) the characteristics of the distribution system&#10;B) the product complexity&#10;C) the local regulations&#10;D) the stage in the product 's life cycle&#10;E) consumer shopping habits and market size

Accepted Answer

B

Question 3

In general, a(n) _______________ channel is recommended when technical products and services are provided to the consumer or the industrial target only by an internal qualified staff.&#10;A) specialized&#10;B) qualified&#10;C) indirect&#10;D) direct&#10;E) integrated

Accepted Answer

A direct channel is recommended for delivering technical products and services to consumers or industrial targets when it requires the expertise of internal qualified staff to explain, customize, or support the product or service. This ensures that customers receive accurate and comprehensive information and assistance directly from the source.

Question 4

In a ________________, intermediaries are independent and act as if they are running a separate business.&#10;A) vertical marketing system (VMS)&#10;B) integrated channel&#10;C) fragmented channel&#10;D) distributed channel&#10;E) conventional distribution channel

Accepted Answer

In a conventional distribution channel, intermediaries are independent and operate separately, each focusing on their own business objectives rather than a unified goal.

Question 5

In the ________________, control is realized through contracts with independent firms at different levels of production and distribution.&#10;A) Contractual VMS&#10;B) Corporate VMS&#10;C) Administrative VMS&#10;D) Conventional distribution channel&#10;E) Integrated channel

Accepted Answer

In a Contractual Vertical Marketing System (VMS), control is achieved through formal agreements among independent firms at various stages of production and distribution, allowing them to collaborate more effectively than in a conventional distribution channel without the need for corporate ownership or administrative control.

Question 6

__________________ sell supplier-owned products primarily to retailers to other wholesalers, but do not take title to goods.&#10;A) Wholesalers&#10;B) Agents&#10;C) Retailers&#10;D) Shippers&#10;E) Rack jobbers

Accepted Answer

Agents sell products without taking title to them, acting as intermediaries between suppliers and buyers.

Question 7

There can be wide differences in the retailing format between countries due to the factors below EXCEPT for _______________________.&#10;A) local shopping habits&#10;B) local life style&#10;C) home country retailing strategy&#10;D) host country economic progress&#10;E) local regulation

Accepted Answer

The retailing format in a country is primarily influenced by factors specific to that country, such as local shopping habits, lifestyle, economic progress, and regulations. The home country retailing strategy of a company is not a factor that causes differences in retail formats between countries, as these strategies are usually adapted to fit the local context of the host country.

Question 8

For a successful international retailer, the prerequisite to managing the development of an international network is ___________________.&#10;A) absolute control of the marketing channel&#10;B) exclusive trading areas in each country where the firm is located&#10;C) successful pricing strategies and tactics&#10;D) the creation of a store brand value recognized by foreign consumers&#10;E) establishing a partnership with a local firm in each market where it wants to operate

Accepted Answer

Creating a store brand value recognized by foreign consumers is crucial for a successful international retailer as it helps in building trust and recognition in new markets, which is essential for managing and expanding an international network.

Question 9

With poor transportation and logistics standards, foreign companies have to face _______________ that can significantly affect their costs.&#10;A) promotional factors&#10;B) product factors&#10;C) commitments&#10;D) role incongruities&#10;E) inefficiencies

Accepted Answer

Inefficiencies in transportation and logistics can significantly affect costs for foreign companies by causing delays, increasing expenses related to shipping and handling, and requiring additional resources to manage logistical challenges.

Question 10

What are some of the challenges a marketer might face in considering distribution in an emerging market?

Accepted Answer

The answer of What are some of the challenges a...

Question 11

What are some of the distribution issues a marketer must address in international internet marketing?

Accepted Answer

The answer of What are some of the distribution issues...

Deck 12: Global Placement and Distribution Channels