Deck 9: Working With Media Outlets

Question 1

Which of the following elements should be included in an effective news release?

A) Contact information
B) Headline
C) Body
D) Boilerplate
E) All of the above

Answer 1

E

Question 2

__________ is often the most read section of the newspaper and can be helpful in influencing policy decisions as elected officials monitor them.

A) Letter to the Editor
B) Community happenings section
C) Want ads
D) Both B and C
E) None of the above

Answer 2

A

Question 3

According to the textbook, a PSA is a short informational announcement commonly used by nonprofit, community, and governmental organizations to serve public interests are used by:

A) Newspapers
B) Television and radio
C) Carrier pigeon
D) Morse code
E) None of the above

Answer 3

B

Question 4

What is the best way to find media contacts?

A) Call newspaper, radio station, or television station
B) Follow the bylines or the names of the reporters who write relevant stories
C) Attend community events reporters may cover and introduce yourself
D) Follow news personnel on social media
E) All of the above

Question 5

All of the following basic guidelines can help sell a story except:

A) Sensationalize the story by exaggerating the truth
B) Know the publication and reporter
C) Target each pitch for each outlet and consider the elements available to offer the news organizations
D) Contact the reporter
E) Open with an intriguing introduction

Question 6

How can you enhance interviewing skills?

A) Prepare for the interview
B) Provide the reporter with appropriate background information
C) Know in advance who will conduct the interview
D) Identify the intended audience
E) All of above

Question 7

Most fact sheets include which of the following?

A) Extremely small print to include lots of facts
B) Mostly graphics all targeted only to young preschoolers
C) Subject or title
D) Testimonials from famous television stars
E) None of the above

Question 8

Hosting a Twitter chat can offer an opportunity to engage stakeholders, the media, and others in an online conversation organized by a predetermined __________________.

A) Catchy title
B) Hashtag
C) Bitmoji
D) Emoji
E) Followers

Question 9

News releases are often used by organizations to gain community recognition for the organization, its activities, and its members.

Question 10

Although significantly shorter than a letter to the editor, an op-ed allows greater opportunity to explain an issue and persuasively develop an argument.

Question 11

Many agencies, however, have a designated spokesperson for such interviews and the health education specialist should not interview with a reporter unless the agency's procedure for such is known.

Question 12

It is common practice to accept a last minute interview if the reporter is looking for information and an expert opinion on a topic that is unfamiliar to the interviewee since a health education specialist never wants to miss an opportunity to work with the media.

Question 13

Getting to know and following local news outlet reporters and their bylines is important, but it is even better if they know and view health education specialists as reliable and trustworthy sources of information-individuals they can call when information about an issue is needed.

Question 14

After the interview, the interviewee does not need to be concerned with checking to see if what appeared in the newspaper, online, on television, or on the radio accurately reflected the statements made.

Question 15

A press kit ensures the same information is disseminated to interested parties and, to a large degree, eliminates the need for individual interviews or routine requests for information.

Question 16

Many times, only a fraction of what an interviewee says is aired or printed. And unfortunately, statements used may then be taken out of context.

Question 17

It is reasonable to expect use of the media to substantially change individual health behaviors.

Question 18

Typically, attitudes are not changed as a result of media tools, because most attitudes and behaviors are deeply rooted in social culture and social and environmental determinants of health.

Question 19

If a health education specialist is hoping to write an op-ed to the newspaper, what prior steps should happen to ensure that it gets printed?

Question 20

What are expected outcomes when working with the media? Provide some reasonable and unreasonable expectations.