Question 1

A soft drink manufacturer claims its new soda has half the caffeine of leading brands. An independent scientific study supports this statement. This is an example of&#10;A)substantiation.&#10;B)comparisons.&#10;C)a warranty.&#10;D)a testimonial.

Accepted Answer

Substantiation refers to providing evidence or proof to back up a claim. In this case, the scientific study serves as evidence to support the manufacturer's claim that their soda has half the caffeine of other leading brands.

Question 2

The _____ regulates advertising in the United States.&#10;A)American Advertising Federation&#10;B)Federal Communications Commission&#10;C)Federal Trade Commission&#10;D)Consumer Financial Protection Bureau

Accepted Answer

The Federal Trade Commission (FTC) is responsible for regulating advertising in the United States. They work to protect consumers from false or misleading advertising, and have the power to investigate and bring legal action against companies that engage in deceptive advertising practices. The American Advertising Federation is a professional organization for advertisers and marketers, but does not have regulatory authority. The Federal Communications Commission (FCC) regulates communication through radio, television, wire, satellite, and cable in the United States, but does not have specific authority over advertising. The Consumer Financial Protection Bureau (CFPB) is responsible for regulating financial products and services, not advertising.

Question 3

In sales, elevating the goal means&#10;A)trying to make a bigger sale.&#10;B)striving to get a promotion.&#10;C)developing customer relationships.&#10;D)none of the above

Accepted Answer

C

Question 4

A famous athlete endorses a new running shoe. This is an example of&#10;A)substantiation.&#10;B)a testimonial.&#10;C)a guarantee.&#10;D)bait advertising.

Accepted Answer

A famous athlete endorsing a product is a classic example of a testimonial, which is a type of advertising where a celebrity or expert promotes a product or service. The idea is that consumers will trust and value the opinion of someone they admire, making them more likely to purchase the endorsed product.

Question 5

Which advertising practice is illegal?&#10;A)making false claims about competitors&#10;B)advertising character action figures during a children's cartoon&#10;C)including clearly exaggerated statements in an ad&#10;D)both a and b

Accepted Answer

Making false claims about competitors is illegal as it is a form of unfair competition, and advertising character action figures during a children's cartoon is illegal as it is a form of targeted advertising to children. Including clearly exaggerated statements in an ad is not illegal, but it may be viewed as misleading and deceptive by consumers.

Question 6

Advertisers must be licensed and are required to follow the AAF Code of Ethics.

Accepted Answer

There is no requirement for advertisers to be licensed, and while many adhere to the AAF Code of Ethics, it is not a legal requirement.

Question 7

Match between columns&#10;                        Premises: Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.&#10;Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.&#10;Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.&#10;Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.&#10;Before a blizzard, a hardware store offers snow shovels at three times what they usually cost.&#10;A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.&#10;A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.&#10;A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.&#10;A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.&#10;A fast-food chain claims it uses 100 percent grain-fed beef in its burgers, but it does not.&#10;A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.&#10;A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.&#10;A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.&#10;A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.&#10;A popular music player is advertised at 60 percent below the usual price. When shoppers get to the store, only a few of these players are available. Salesclerks try to convince them to purchase a more expensive music player.&#10;A pizzeria advertises that it has &#34;the tastiest pizza on the planet!&#34;&#10;A pizzeria advertises that it has &#34;the tastiest pizza on the planet!&#34;&#10;A pizzeria advertises that it has &#34;the tastiest pizza on the planet!&#34;&#10;A pizzeria advertises that it has &#34;the tastiest pizza on the planet!&#34;&#10;A pizzeria advertises that it has &#34;the tastiest pizza on the planet!&#34;&#10;Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.&#10;Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.&#10;Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.&#10;Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.&#10;Kendra is told she'll win a valuable reward if she listens to a sales talk. The reward turns out to be a cheap digital camera that breaks the first time she uses it.

Accepted Answer

The Answer of puffery and bait and switch and false is...

Question 8

Part of ethical selling is learning to listen.

Accepted Answer

The answer of Part of ethical selling is learning to...

Question 9

Match between columns&#10;                        Premises: A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;A method of compensation in which salespeople are rewarded with a percentage of the money from the sales they make, in addition to a salary or hourly wage&#10;The validation of advertising claims with objective data from independent research&#10;The validation of advertising claims with objective data from independent research&#10;The validation of advertising claims with objective data from independent research&#10;The validation of advertising claims with objective data from independent research&#10;The validation of advertising claims with objective data from independent research&#10;The validation of advertising claims with objective data from independent research&#10;The validation of advertising claims with objective data from independent research&#10;A method of compensation in which income is based entirely on what a person sells&#10;A method of compensation in which income is based entirely on what a person sells&#10;A method of compensation in which income is based entirely on what a person sells&#10;A method of compensation in which income is based entirely on what a person sells&#10;A method of compensation in which income is based entirely on what a person sells&#10;A method of compensation in which income is based entirely on what a person sells&#10;A method of compensation in which income is based entirely on what a person sells&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;A written set of principles and rules intended to serve as a guideline for ethical behavior for individuals under an organization's authority&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;The practice of selling directly to individuals through unsolicited phone calls, e-mails, or faxes&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;A written promise to repair or replace a product if it breaks or becomes defective within a specified period of time&#10;An endorsement of a product by someone claiming to have benefited from its use&#10;An endorsement of a product by someone claiming to have benefited from its use&#10;An endorsement of a product by someone claiming to have benefited from its use&#10;An endorsement of a product by someone claiming to have benefited from its use&#10;An endorsement of a product by someone claiming to have benefited from its use&#10;An endorsement of a product by someone claiming to have benefited from its use&#10;An endorsement of a product by someone claiming to have benefited from its use

Accepted Answer

The Answer of code of ethics and commission and testimonial is...

Question 10

Advertisers are free to run many kinds of deceptive ads.

Accepted Answer

The answer of Advertisers are free to run many kinds...

Question 11

Advertising is considered a form of free speech.

Accepted Answer

The answer of Advertising is considered a form of free...

Question 12

Which is a provision of the AAF Advertising Ethics and Principles?&#10;A)truth&#10;B)price claims&#10;C)taste and decency&#10;D)all of the above

Accepted Answer

The answer of Which is a provision of the AAF...

Question 13

The foundation of ethical advertising is that ads should tell the truth.

Accepted Answer

The answer of The foundation of ethical advertising is that...

Question 14

An ad is illegal if it contains or omits information that&#10;A)is likely to mislead a reasonable consumer.&#10;B)is key to the consumer's decision to buy.&#10;C)both a and b&#10;D)neither a nor b

Accepted Answer

The answer of An ad is illegal if it contains...

Question 15

Most unethical business actions are based on long-term thinking.

Accepted Answer

The answer of Most unethical business actions are based on...

Deck 5: Ethical Selling, Marketing, and Advertising