Deck 3: Planning a Successful Web Site: Part I

Question 1

The website shown in the above figure shows an example of a(n)______.

A)carousel
B)slide show
C)card layout
D)tabbed window

Answer 1

C

Question 2

A(n)______ is the page that your browser navigates to when you click a link in an ad, email, or other online promotion.

A)subsidiary
B)home
C)landing
D)splash

Answer 2

B

Question 3

A website's CTA is its call-to-______.

A)advance
B)assess
C)action
D)analyze

Answer 3

C

Question 4

Summary text and images and CTAs are used to answer a website visitor's ______ question.

A)Who?
B)What?
C)Why?
D)Where?

Question 5

Corporate logos and contact links are used to answer a website visitor's ______ question.

A)Who?
B)What?
C)Why?
D)Where?

Question 6

A website's ______ page should answer visitors' Who, What, Why, and Where questions.

A)subsidiary
B)home
C)landing
D)splash

Question 7

Determining answers to questions to determine your audience's wants and expectations is part of conducting a(n)______.

A)needs assessment
B)target audience profile
C)ROI
D)CTA

Question 8

The purpose of a(n)______ page is to provide detailed content and interest.

A)subsidiary
B)home
C)landing
D)splash

Question 9

A(n)______ is data or information presented visually, such as in a chart or pyramid.

A)infographic
B)carousel
C)clip art
D)animation

Question 10

During which step in the website plan shown above would you determine the website's subsidiary pages?

A)Step 1
B)Step 2
C)Step 3
D)Step 4

Question 11

A website's ______ are t he methods you will use to achieve your goals.

A)plans
B)objectives
C)targets
D)purposes

Question 12

A website's ______ are t he results you want to accomplish within a specific time frame.

A)goals
B)objectives
C)targets
D)purposes

Question 13

Easily identifiable navigational links are used to answer a website visitor's ______ question.

A)Who?
B)What?
C)Why?
D)Where?

Question 14

Which of the following is NOT an example of a psychographic characteristic?

A)social group affiliations
B)educational level
C)lifestyle choices
D)political affiliations

Question 15

A(n)______ is a comparison of costs spent and income generated.

A)RWD
B)SEO
C)ROI
D)CTA

Question 16

During which step in the website plan shown above would you determine the website's goals and objectives?

A)Step 1
B)Step 2
C)Step 3
D)Step 4

Question 17

Text, images, and links that establish the website's value are used to answer a website visitor's ______ question.

A)Who?
B)What?
C)Why?
D)Where?

Question 18

Which of the following is NOT an example of a demographic characteristic?

A)gender
B)purchasing preferences
C)age group
D)income

Question 19

Which of the following is NOT true about landing pages?

A)One purpose might be to encourage website visitors to complete a sales transaction.
B)They should include text that directly relates to the search query or ad the visitor uses to get to the landing page.
C)Websites use landing pages to measure the effectiveness of an advertisement.
D)All of the above are true.

Question 20

Purchasing a products, following the company's social media accounts, sharing and article, or signing up for an account are examples of a(n)______.

A)RWD
B)SEO
C)ROI
D)CTA

Question 21

Government work is an example of ______ material.

A)copyrighted
B)public domain
C)secure
D)classified

Question 22

A(n)______ website structure works well for catalogs and other websites that use search features or dynamic content.

A)hierarchical
B)webbed
C)linear
D)structured

Question 23

A(n)______ pages is a webpage that does not fit into the website linking arrangement.

A)widow
B)orphan
C)one-way
D)dead-end

Question 24

Which of the following is NOT true about public domain materials?

A)Copyrights and patents protect public domain materials.
B)One example is older material in which the copyright has expired.
C)The rights to public domain materials belong to the public at large.
D)All of the above are true.

Question 25

The HTML ______ element can be used to add animation to static images.

A)canvas
B)animate
C)rotate
D)platform

Question 26

A(n)______ website organizes webpages into categories and subcategories.

A)hierarchical
B)webbed
C)linear
D)structured

Question 27

Free or low-cost ______ images, including photographs and clip art, are available online.

A)stock
B)generic
C)spec
D)streaming

Question 28

A store's inventory or a library's card catalog is stored in a(n)______.

A)portfolio
B)database
C)briefcase
D)linear file

Question 29

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The webpage shown is an example of ______ content.

A)animated
B)scripted
C)dynamically generated
D)static

Question 30

______ media begins to play as soon as the data begins to transfer to the browser.

A)Downloadable
B)Streaming
C)Royalty-free
D)Plug-in

Question 31

The example shown is a(n)______ website structure.

A)linear/tutorial
B)hierarchical
C)webbed
D)random

Question 32

A CMS typically stored your images files in a folder or series of folders called a(n)______.

A)gallery
B)canvas
C)portfolio
D)showcase

Question 33

A(n)______ layout presents multiple topics, each in its own square or rectangle.

A)card
B)geometric
C)grid
D)gallery

Question 34

Animated and interactive elements might require that your visitors install ______ to allow the element to play in the visitors' browser.

A)scripts
B)add-ons
C)operating systems
D)plug-ins

Question 35

Which of the following is NOT an example of an animated element?

A)rotating images
B)3D images
C)dynamic content
D)All of the above are animated elements.

Question 36

Survey Monkey and Doodle are examples of websites you can use to create ______.

A)3D objects
B)polls and surveys
C)animated GIFs
D)video

Question 37

The example shown is a(n)______ website structure.

A)linear/tutorial
B)webbed
C)hierarchical
D)hybrid

Question 38

A webbed website structure also is called a(n)______ website structure.

A)random
B)hybrid
C)optimal
D)tutorial

Question 39

Visio Pro is an example of software you can use to create a(n)______.

A)animation
B)video
C)purpose statement
D)site plan

Question 40

Which of the following is NOT true about including video on a webpage?

A)Linking to a video from an outside source keeps the webpage size down.
B)Video incorporates movement and sound.
C)Make the video start playing automatically to keep the webpage download time down.
D)Downloadable video that you do not own can come with copyright restrictions.

Question 41

YouTube is an example of an outside source you can use to link to or embed a video.

Question 42

Each subsidiary page at a website should use unique elements, such as font or color scheme, to promote visual identity.

Question 43

Determining your website's target audience's wants, needs, and expectations is generally a one-time process.

Question 44

In general, you should choose existing content designed for print rather than creating original content elements prepared for the web.

Question 45

A formal, written purpose statement summarizes your website's goals and objectives.

Question 46

A target audience profile is crucial when making decisions regarding UI and UX.

Question 47

ROI stands for return-on-investment.

Question 48

Websites typically only have one goal.

Question 49

Visitors always enter a website from its home page.

Question 50

Visitors typically scan webpage text for information rather than read the text word for word.

Question 51

A CTA is a suggestion or offer that requires the website visitor to interact with the website.

Question 52

A needs assessment can function as an agreement between the web designer and the client, to ensure that the website not only meets the audience needs, but the goals of the website owner.

Question 53

A purpose statement is a formal written summary of reasons for publishing the website.

Question 54

Repetitive sounds can be soothing to frequent website visitors, so use them liberally.

Question 55

Card layouts and slide shows add content to a home page without creating clutter.

Question 56

A website's search feature not only searches the website for the term, but also elsewhere on the web.

Question 57

Visual design is the first thing you need to determine when planning a website.

Question 58

Each subsidiary page at a website should provide a link back to the website's home page.

Question 59

A website typically only has one target audience.

Question 60

Delivering quality video over the web is challenging because of the large size of video files.

Question 61

Define the purpose of value-added content. What criteria can you use to determine whether or not to add a content element? List examples of types of value-added content you can add to a website.

Question 62

A dead-end page is a term for a one-page website.

Question 63

List the three types of website structures, and give an example of how each might be used.

Question 64

Essay ​
List the six steps you can follow to create a website design plan.

Question 65

A single webpage typically only has one associated file.

Question 66

Webpages that display dynamically generated content typically acquire the information from a database.

Question 67

Polls and quizzes are examples of animated content.

Question 68

One-page websites make it easy to apply SEO and RWD practices.

Question 69

Planning the website structure before you begin creating its pages allows you to organize pages by level of detail.

Question 70

Most plug-ins needed to run media cost money.

Question 71

The example shown is an example of a webbed website structure.

Question 72

The linear website structure is appropriate for information presented in historical or chronological order.

Question 73

Identify the elements to include to answer a visitor's Who? What? Why? and Where? questions about a website in designing a home page.

Question 74

Define the following terms, as they pertain to website planning: goals, objectives, target audience, and purpose statement.

Question 75

Websites the multiple pages and objectives might use a combination of website structures.