Deck 1: Research in Business

Question 1

What is business research Why should there be any question about the definition of research

Answer 1

Research refers to the outcome of human desire to investigate and deeper understanding of existing phenomena or find out the possibility of occurrence of a new phenomenon. Research is the starting point in any discipline. It is the key to the success and growth of any discipline.
Research refers to the process of defining the research problem and collecting, organizing, evaluating and interpretation of data and making a conclusion to solve the research problem. Therefore, business research refers to the process of identifying the opportunities and threats in the market and analyzing the strengths and weakness of the company to fulfill the requirements of the market and to compete. An example of business research is studying the buying behavior of North USA population who are below 30 years. Such a research will be helpful for a business to sell their goods/products effectively. Hence a business research is useful.
There should be any questions about the business research because the definition helps to guide the researcher on the path of his research and the purpose of his research. It is important because there are many definitions of research which guides or fulfill different purposes of research.

Question 2

What is the difference between applied research and basic or pure research Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.

Answer 2

Research refers to the outcome of human desire to investigate and deeper understanding of existing phenomena or find out the possibility of occurrence of a new phenomenon. Research is the starting point in any discipline. It is the key to the success and growth of any discipline.
The difference between applied research and pure research is as follows:
The question that would guide how a salesperson is to be paid by salary or commission, are as follows:
For applied research:
How the salary of a salesman would affect his monthly income. In this research a researcher do the research on the monthly income and expenditure of the salesman.
For pure research:
What factors of compensations influence the motivation to increase sales leads In this the researcher would identify a salesman would influence by the compensation factors and at what limit.

Question 3

Distinguish between an explanatory and predictive research study.

Answer 3

Research refers to the outcome of human desire to investigate and deeper understanding of existing phenomena or find out the possibility of occurrence of a new phenomenon. Research is the starting point in any discipline. It is the key to the success and growth of any discipline.
The difference between explanatory research and predictive research is as follows:

Question 4

Distinguish between a reporting study and a descriptive study.

Question 5

A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives

Question 6

Toyota had a major problem with unexplained acceleration in several of its top models in 2010. It closed down production and stopped sales of multiple models. What types of research might Toyota have conducted to make these decisions

Question 7

You have received a business research report done by a consultant for your firm, a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What will you look for

Question 8

As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.

Question 9

What evidence is presented in the Bringing Research to Life vignette of efforts to understand the management dilemma

Question 10

Apply the principles in Exhibit 1-4 to the research scenario in question 8.

Question 11

Kathy Lee Berggren, a professor of oral communication at Cornell University, indicates a lot of my students really [only] scratch the surface with the type of research they re doing.According to Andy Guess, at Inside Higher Ed, Just because students walk in the door as digital natives , doesn t mean they re equipped to handle the heavy lifting of digital databases and proprietary search engines that comprise the bulk of modern, online research techniques.Students erroneously think a Google search is research.
As you read through the reasons that should stimulate your interest in studying research methods or evaluate the nine factors that guarantee good research, what actions do you propose to narrow the gap between students research competence and what s required of a modern college graduate about to become a manager