Deck 10: Product: Creating a Product Platform

Question 1

What step in this 10 step model is your primary inspiration for the Core Product?

Answer 1

Step 5: Understanding audience barriers, benefits, motivators, the competition and influential others

Question 2

What step in this 10 step model is your primary inspiration for the Actual Product?

Answer 2

Step 5: Understanding audience barriers, benefits, motivators, the competition and influential others

Question 3

For the Walking in Boston case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Answer 3

Improved health, Walking 30 minutes a day, A map featuring places to walk, helping to plan routes.

Question 4

What is an Augmented Product?

Question 5

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the actual product?

Question 6

For the Bullying case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Question 7

Why is the Product strategy the first "P" developed?

Question 8

Which of the following is an Actual Product for an effort to influence signing up to become an organ donor?

A)Saving someone's life
B)Being a role model
C)Organ donor registry
D)A form making it clear that in the event of death, any family members will be asked to give final approval

Question 9

What is a question you could ask the target audience to determine the Core Product?

Question 10

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the augmented product?

Question 11

For the Pregnant Mothers case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Question 12

What is the Actual Product?

Question 13

For the Diabetes in Sri Lanka case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Question 14

For the Anemia in Cambodia case example, list the Core Product, Actual Product, and Augmented Product. If the case example did not include an augmented product idea, give an example of one that could have been provided.

Question 15

In the Marketing Highlight, Meet Your Match, for potential pet adopters, what was the core product?