Deck 1: Introduction, Basic Principles, and Methodology
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Deck 1: Introduction, Basic Principles, and Methodology
1
Managerial economics is one of the three basic analytical areas that supply decision techniques to people working in what are sometimes called functional areas in business: accounting, finance, marketing and management.
True
2
The quantity supplied of a good or service is the amount that producers will make available for purchase at a particular price along a supply curve.
True
3
Increased interdependence of nations and the efficiency with which we produce goods and services is a result of the rules that societies fashion to regulate their economic and political lives.
True
4
The anticipated objective of management is to increase the firm's value. The value of the firm is the firm's ability to generate revenue.
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5
Opportunity cost is the cost as measured by the next best alternative given up when a choice is made.
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6
Three alternative hypotheses of firm behavior, other than profit maximization, are market share maximization, growth maximization, and maximization of managerial returns.
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7
In managerial problem solving, the time period under consideration will often be an important factor in the decision analysis.
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8
The central themes of managerial economics is identifying problems and opportunities, analyzing alternatives from which choices can be made, maximizing revenue.
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9
A change in the quantity demanded refers to a change in the amount of a good or service that consumers are willing to purchase over some period of time because of a change in one of the demand function variables other than the price of a good.
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10
Equilibrium price is the prevailing market price when quantity demanded equals quantity supplied.
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11
When price is above the equilibrium price and results in a quantity supplied that exceeds quantity demanded there would be a shortage.
False
False
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12
The two major things to consider when trying to minimize cost are technology of production and output prices.
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13
When extending the concept of marginal or incremental analysis to the area of public sector management, the effect of changes in public output on social benefits and social costs are considered just as a private sector firm considers the incremental profit resulting from its revenue and cost decisions.
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14
In managerial problem solving, the time period under consideration will very rarely be an important factor in the decision analysis.
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15
Microeconomics is the branch of economic analysis that deals with aggregate economic variables such as the economy's total output, central government spending and tax policy, and money supply and interest rates.
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16
A change in the quantity demanded refers to a change in the amount of a good or service that consumers are willing to purchase over some period of time because of a change in the price of a good.
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17
A change in demand refers to the shift in a demand curve that occurs when a demand function variable, other than the price of the item in question, changes.
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18
Microeconomics is the study of individual economic units such as consumers, business firms, or specific government agencies.
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19
To be an efficient producer, a business firm must determine three things: what kinds of inputs to use, where to obtain those inputs and where to obtain its technology.
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20
A change in demand is a movement along a given good's demand curve when the price of the good changes but the other variables do not.
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21
A change in demand refers to:
A) a movement along the demand curve.
B) a change in a non-price variable in the demand function resulting in a shift in the demand curve.
C) a change in quantity demanded because of a change in price.
D) movement along the demand curve due to a change in income.
E) movement along the demand curve due to a change in the price of a related good.
A) a movement along the demand curve.
B) a change in a non-price variable in the demand function resulting in a shift in the demand curve.
C) a change in quantity demanded because of a change in price.
D) movement along the demand curve due to a change in income.
E) movement along the demand curve due to a change in the price of a related good.
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22
The underlying principle of the marginal or incremental approach is that changes in economic variables controlled by the corporation should be undertaken anytime such changes:
A) increase social benefits.
B) reduce social costs.
C) add more to the firm's revenues than to its cost.
D) add to the firm's revenues.
E) reduce the firm's costs.
A) increase social benefits.
B) reduce social costs.
C) add more to the firm's revenues than to its cost.
D) add to the firm's revenues.
E) reduce the firm's costs.
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23
Given the equations Qds = 300 - 10Ps and Qss = - 600 + 40Ps, if the price for a pair of sandals were $25.00, the market would be in:
A) shortage
B) surplus
C) equilibrium
D) perfect competition
E) none of the above
A) shortage
B) surplus
C) equilibrium
D) perfect competition
E) none of the above
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24
Given the following supply and demand curves for six-packs of beer, a price of $7.00 would produce:
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 3,500 six-packs of beer.
C) a surplus of 3,500 six-packs of beer.
D) a shortage of 17,000 six-packs of beer.
E) a surplus of 20,500 six-packs of beer.
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 3,500 six-packs of beer.
C) a surplus of 3,500 six-packs of beer.
D) a shortage of 17,000 six-packs of beer.
E) a surplus of 20,500 six-packs of beer.
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25
Most models to be emphasized in Managerial Economics will assume the following as a goal.
A) revenue maximization
B) social welfare minimization
C) profit maximization
D) cost minimization
E) all of the goals identified above
A) revenue maximization
B) social welfare minimization
C) profit maximization
D) cost minimization
E) all of the goals identified above
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26
A change in quantity demanded of CDs can be caused by to:
A) a shift in the demand curve for CDs.
B) a change in an income variable in the CD demand function.
C) a change in the price of a related good.
D) a change in consumer tastes.
E) a change in a good's own price.
A) a shift in the demand curve for CDs.
B) a change in an income variable in the CD demand function.
C) a change in the price of a related good.
D) a change in consumer tastes.
E) a change in a good's own price.
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27
The last step in the problem solving approach in the field of managerial economics is:
A) identification of the problem
B) determination of the data that is relevant to the problem
C) choosing the best possible solution
D) an evaluation of the alternative solutions
E) none of the above
A) identification of the problem
B) determination of the data that is relevant to the problem
C) choosing the best possible solution
D) an evaluation of the alternative solutions
E) none of the above
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28
Given the following supply and demand curves for six-packs of beer, a price of $6.00 would produce:
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 20,000 six-packs of beer.
C) a surplus of 20,000 six-packs of beer.
D) a shortage of 15,000 six-packs of beer.
E) a surplus of 15,000 six-packs of beer.
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 20,000 six-packs of beer.
C) a surplus of 20,000 six-packs of beer.
D) a shortage of 15,000 six-packs of beer.
E) a surplus of 15,000 six-packs of beer.
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29
Fill in the blanks in the table. 
A) 160, 100, 300, 640, 200
B) 160, -120, 300, 100, 240
C) 240, 340, 300, 120, 460
D) 240, 340, 300, -120, 200
E) -240, 100, 600, 640, 20

A) 160, 100, 300, 640, 200
B) 160, -120, 300, 100, 240
C) 240, 340, 300, 120, 460
D) 240, 340, 300, -120, 200
E) -240, 100, 600, 640, 20
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30
Managerial economics derives primarily from a branch of economic analysis is called:
A) microeconomics
B) macroeconomics
C) profit maximization
D) revenue maximization
E) none of the above
A) microeconomics
B) macroeconomics
C) profit maximization
D) revenue maximization
E) none of the above
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31
Given the equations, Qdh = 500 - 25Ph and Qsh= - 250 + 50Ph, what is the equilibrium price for Alaskan halibut?
A) $5.00
B) $10.00
C) $15.00
D) $20.00
E) $25.00
A) $5.00
B) $10.00
C) $15.00
D) $20.00
E) $25.00
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32
Given the following supply and demand curves for six-packs of beer, a price of $8.00 would produce:
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 7,000 six-packs of beer.
C) a surplus of 7,000 six-packs of beer.
D) a shortage of 15,000 six-packs of beer.
E) a surplus of 22,000 six-packs of beer.
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 7,000 six-packs of beer.
C) a surplus of 7,000 six-packs of beer.
D) a shortage of 15,000 six-packs of beer.
E) a surplus of 22,000 six-packs of beer.
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33
Given the following supply and demand curves for coupon books, a price of $10.00 would produce:
Demand Q = 55,000 - 4000P
Supply Q = 5000 + 1000P
A) equilibrium.
B) a shortage of 10,000 coupon books.
C) a surplus of 10,000 coupon books.
D) a shortage of 17,200 coupon books.
E) a surplus of 17,200 coupon books.
Demand Q = 55,000 - 4000P
Supply Q = 5000 + 1000P
A) equilibrium.
B) a shortage of 10,000 coupon books.
C) a surplus of 10,000 coupon books.
D) a shortage of 17,200 coupon books.
E) a surplus of 17,200 coupon books.
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34
Given the equations Qdh = 500 - 25Ph and Qsh= - 250 + 50 Ph, what is the equilibrium quantity demanded and quantity supplied for fresh Alaskan halibut?
A) 375
B) 250
C) 125
D) 500
E) 425
A) 375
B) 250
C) 125
D) 500
E) 425
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35
The approach to problem solving in a private sector firm used in Managerial Economics includes all of the following EXCEPT:
A) the choice of the best solution consistent with the firm's or agency's objectives.
B) identification of the problem or decision to be made.
C) a statement of alternative solutions to the problem.
D) a determination of what data is relevant to the decision, and an analysis of that data relative to the alternative decision.
E) evaluation of the social benefits and social costs of the various problem solutions.
A) the choice of the best solution consistent with the firm's or agency's objectives.
B) identification of the problem or decision to be made.
C) a statement of alternative solutions to the problem.
D) a determination of what data is relevant to the decision, and an analysis of that data relative to the alternative decision.
E) evaluation of the social benefits and social costs of the various problem solutions.
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36
The Law of Demand refers to:
A) a shift in the demand curve that occurs when a variable other than the good's own price changes
B) movement along a given good's demand curve when the price of that good changes, but other variables do not.
C) the proposition that that price and quantity demanded can be expected to be inversely related so that consumers will be willing and able to buy more of a good at lower prices that they are at higher prices.
D) a functional relationship between the various possible prices of a good and the quantity supplied by sellers of it per time period.
E) the amounts of a good that that consumers are willing and able to buy and other relevant variables such as income or the prices of other goods.
A) a shift in the demand curve that occurs when a variable other than the good's own price changes
B) movement along a given good's demand curve when the price of that good changes, but other variables do not.
C) the proposition that that price and quantity demanded can be expected to be inversely related so that consumers will be willing and able to buy more of a good at lower prices that they are at higher prices.
D) a functional relationship between the various possible prices of a good and the quantity supplied by sellers of it per time period.
E) the amounts of a good that that consumers are willing and able to buy and other relevant variables such as income or the prices of other goods.
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37
The first step in the problem solving approach in the field of managerial economics is:
A) determination of the data that is relevant to the problem
B) identification of the problem
C) choosing the best possible solution
D) an evaluation of the alternative solutions
E) none of the above
A) determination of the data that is relevant to the problem
B) identification of the problem
C) choosing the best possible solution
D) an evaluation of the alternative solutions
E) none of the above
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38
Given the following supply and demand curves for coupon books, a price of $12.00 would produce:
Demand Q = 55,000 - 4000P
Supply Q = 5000 + 1000P
A) equilibrium.
B) a shortage of 10,000 coupon books.
C) a surplus of 10,000 coupon books.
D) a shortage of 17,200 coupon books.
E) a surplus of 17,200 coupon books.
Demand Q = 55,000 - 4000P
Supply Q = 5000 + 1000P
A) equilibrium.
B) a shortage of 10,000 coupon books.
C) a surplus of 10,000 coupon books.
D) a shortage of 17,200 coupon books.
E) a surplus of 17,200 coupon books.
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39
The following are economic principles for managers EXCEPT:
A) the role of manager is to make decisions
B) the anticipated objective of management is to increase the firm's value
C) the firm's sales revenue depends on demand for its product
D) the firm must maximize cost for each level of output
E) successful firms deal rationally and ethically with laws and regulations
A) the role of manager is to make decisions
B) the anticipated objective of management is to increase the firm's value
C) the firm's sales revenue depends on demand for its product
D) the firm must maximize cost for each level of output
E) successful firms deal rationally and ethically with laws and regulations
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40
Perfect competition most closely refers to a:
A) market structure that is characterized by the existence of only one firm in the industry
B) market structure that is characterized by the existence of many firms the in the industry
C) market structure that is characterized by the existence of a few dominant firms in an industry.
D) market structure that is characterized by many buyers and sellers, where each one believes that it is not possible to affect market prices by their own individual actions.
E) market industry that is characterized by many buyers and sellers, where each one believes that it is possible to affect market prices by their own individual actions.
A) market structure that is characterized by the existence of only one firm in the industry
B) market structure that is characterized by the existence of many firms the in the industry
C) market structure that is characterized by the existence of a few dominant firms in an industry.
D) market structure that is characterized by many buyers and sellers, where each one believes that it is not possible to affect market prices by their own individual actions.
E) market industry that is characterized by many buyers and sellers, where each one believes that it is possible to affect market prices by their own individual actions.
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41
Given the following supply and demand curves for six-packs of beer, a price of $5.00 would produce:
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 3,500 six-packs of beer.
C) a surplus of 3,500 six-packs of beer.
D) a shortage of 21,000 six-packs of beer.
E) a surplus of 17,500 six-packs of beer.
Demand Q = 31,000 - 2000P
Supply Q = 10,000 + 1500P
A) equilibrium.
B) a shortage of 3,500 six-packs of beer.
C) a surplus of 3,500 six-packs of beer.
D) a shortage of 21,000 six-packs of beer.
E) a surplus of 17,500 six-packs of beer.
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42
Given the following supply and demand curves for coupon books, a price of $8.00 would produce:
Demand Q = 55,000 - 4000P
Supply Q = 5000 + 1000P
A) equilibrium.
B) a shortage of 10,000 coupon books.
C) a surplus of 10,000 coupon books.
D) a shortage of 17,200 coupon books.
E) a surplus of 17,200 coupon books.
Demand Q = 55,000 - 4000P
Supply Q = 5000 + 1000P
A) equilibrium.
B) a shortage of 10,000 coupon books.
C) a surplus of 10,000 coupon books.
D) a shortage of 17,200 coupon books.
E) a surplus of 17,200 coupon books.
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43
Given the equations Qdcd = 400 - 10Pcd and Qscd = - 200 + 20Pcd, if the price per CD was $15.00, the market would be in:
A) surplus
B) shortage
C) equilibrium
D) perfect competition
E) none of the above
A) surplus
B) shortage
C) equilibrium
D) perfect competition
E) none of the above
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