Deck 6: Foundations of Business Intelligence: Databases and Information Management

Question 1

The disadvantage of using a Web interface for a database is that it typically requires substantial changes to the internal database.

Answer 1

False

Question 2

OLAP enables users to obtain online answers to ad-hoc questions in a fairly rapid amount of time, except when the data are stored in very large databases.

Answer 2

False

Question 3

A data dictionary is a language associated with a database management system that end users and programmers use to manipulate data in the database.

Answer 3

False

Question 4

Data governance deals with the policies and processes for managing the integrity and security of data in a firm.

Question 5

A grouping of characters into a word, a group of words, or a complete number is called a record.

Question 6

A DBMS separates the logical and physical views of data.

Question 7

In a relational database, complex groupings of data must be streamlined to eliminate awkward many-to-many relationships.

Question 8

Every record in a file should contain at least one key field.

Question 9

Each characteristic or quality describing a particular entity is called an attribute.

Question 10

Data administration is a special organizational function that manages the policies and procedures through which data can be managed as an organizational resource.

Question 11

A data warehouse is typically comprised of several smaller data marts.

Question 12

A data warehouse may be updated by a legacy system.

Question 13

NoSQL technologies are used to manage sets of data that don't require the flexibility of tables and relations.

Question 14

Because HTML was designed as a cross-platform language, it is the preferred method of communicating with back-end databases.

Question 15

Data cleansing is the same process as data scrubbing.

Question 16

With in-memory computing, a computer's primary memory (RAM) is used for processing.

Question 17

OLAP is used for multidimensional data analysis.

Question 18

Program-data dependence refers to the coupling of data stored in files and software programs that use this data such that changes in programs require changes to the data.

Question 19

In a Web-based database, middleware is used to transfer information from the organization's internal database back to the Web server for delivery in the form of a Web page to the user.

Question 20

Common Gateway Interface is a specification for processing data on a Web server.

Question 21

The join operation

A) combines relational tables to provide the user with more information than is otherwise available.
B) identifies the table from which the columns will be selected.
C) creates a subset consisting of columns in a table.
D) organizes elements into segments.

Question 22

In a table for customers, the information about a single customer would reside in a single

A) field.
B) row.
C) column.
D) table.

Question 23

A field identified in a record as holding the unique identifier for that record is called the

A) primary key.
B) key field.
C) primary field.
D) unique ID.

Question 24

A DBMS makes the

A) physical database available for different logical views.
B) logical database available for different analytical views.
C) physical database available for different analytical views.
D) logical database available for different physical views.

Question 25

The logical view

A) shows how data are organized and structured on the storage media.
B) presents an entry screen to the user.
C) allows the creation of supplementary reports.
D) presents data as they would be perceived by end users.

Question 26

The type of logical database model that treats data as if they were stored in two-dimensional tables is the

A) non-relational DBMS.
B) mobile DBMS.
C) relational DBMS.
D) hierarchical DBMS.

Question 27

The select operation

A) combines relational tables to provide the user with more information than is otherwise available.
B) creates a subset consisting of columns in a table.
C) identifies the table from which the columns will be selected.
D) creates a subset consisting of all records in the file that meet stated criteria.

Question 28

The confusion created by ________ makes it difficult for companies to create customer relationship management, supply chain management, or enterprise systems that integrate data from different sources.

A) batch processing
B) data redundancy
C) data independence
D) online processing

Question 29

A characteristic or quality describing an entity is called a(n)

A) field.
B) tuple.
C) key field.
D) attribute.

Question 30

Microsoft SQL Server is a(n)

A) DBMS for small handheld computing devices.
B) Internet DBMS.
C) desktop relational DBMS.
D) DBMS for midrange computers.

Question 31

Which of the following best illustrates the relationship between entities and attributes?

A) the entity CUSTOMER with the attribute PRODUCT
B) the entity CUSTOMER with the attribute PURCHASE
C) the entity PRODUCT with the attribute PURCHASE
D) the entity PRODUCT with the attribute CUSTOMER

Question 32

DBMS for midrange computers include all of the following except

A) DB2.
B) Oracle.
C) Microsoft SQL Server.
D) Microsoft Access.

Question 33

Which of the following non-digital data storage items is most similar to a database?

A) library card catalog
B) cash register receipt
C) doctor's office invoice
D) list of sales totals on a spreadsheet

Question 34

A field identified in a table as holding the unique identifier of the table's records is called the

A) primary key.
B) key field.
C) primary field.
D) unique ID.

Question 35

In a relational database, the three basic operations used to develop useful sets of data are

A) select, project, and where.
B) select, join, and where.
C) select, project, and join.
D) select, from, and join.

Question 36

Oracle Database Lite is a(n)

A) DBMS for small handheld computing devices.
B) Internet DBMS.
C) mainframe relational DBMS.
D) DBMS for midrange computers.

Question 37

Duplicate data in multiple data files is called data ________.

A) redundancy
B) repetition
C) independence
D) partitions

Question 38

A DBMS reduces data redundancy and inconsistency by

A) enforcing referential integrity.
B) uncoupling program and data.
C) utilizing a data dictionary.
D) minimizing isolated files with repeated data.

Question 39

In a relational database, a record is referred to in technical terms as a(n)

A) tuple.
B) row.
C) entity.
D) field.

Question 40

Which of the following is not one of the main problems with a traditional file environment?

A) data inconsistency
B) program-data independence
C) lack of flexibility in creating ad-hoc reports
D) poor security

Question 41

The tool that enables users to view the same data in different ways using multiple dimensions is

A) predictive analysis.
B) SQL.
C) OLAP.
D) data mining.

Question 42

Data mining is a tool for allowing users to

A) quickly compare transaction data gathered over many years.
B) find hidden relationships in data.
C) obtain online answers to ad-hoc questions in a rapid amount of time.
D) summarize massive amounts of data into much smaller, traditional reports.

Question 43

Big data does not refer to

A) datasets with fewer than a billion records.
B) datasets with unstructured data.
C) machine-generated data (i.e. from sensors).
D) data created by social media (i.e. tweets, Facebook Likes).

Question 44

The specialized language programmers use to add and change data in the database is called

A) a data access language.
B) a data manipulation language.
C) structured query language.
D) a data definition language.

Question 45

All of the following are technologies used to analyze and manage big data except

A) cloud computing.
B) noSQL.
C) in-memory computing.
D) analytic platforms.

Question 46

A schematic of the entire database that describes the relationships in a database is called a(n)

A) data dictionary.
B) intersection relationship diagram.
C) entity-relationship diagram.
D) data definition diagram.

Question 47

The data dictionary serves as an important data management tool by

A) assigning attributes to the data.
B) creating an inventory of the data elements contained in the database.
C) presenting data as end users or business specialists would perceive them.
D) maintaining data in updated form.

Question 48

Which of the following is not one of the techniques used in Web mining?

A) content mining
B) structure mining
C) server mining
D) user mining

Question 49

A data warehouse is composed of

A) historical data from legacy systems.
B) current data.
C) internal and external data sources.
D) historic and current internal data.

Question 50

You work for a national car rental agency and want to determine what characteristics are shared among your most loyal customers. To do this, you will want to use data mining software that is capable of

A) identifying associations.
B) identifying clusters.
C) identifying sequences.
D) classification.

Question 51

A one-to-one relationship between two entities is symbolized in a diagram by a line that ends with

A) two short marks.
B) one short mark.
C) a crow's foot.
D) a crow's foot topped by a short mark.

Question 52

DBMSs typically include report-generating tools in order to

A) retrieve and display data.
B) display data in an easier-to-read format.
C) display data in graphs.
D) perform predictive analysis.

Question 53

The process of streamlining data to minimize redundancy and awkward many-to-many relationships is called

A) normalization.
B) data scrubbing.
C) data cleansing.
D) data defining.

Question 54

An automated or manual file that stores information about data elements and data characteristics such as usage, physical representation, ownership, authorization, and security is the

A) data dictionary.
B) data definition diagram.
C) entity-relationship diagram.
D) relationship dictionary.

Question 55

The project operation

A) combines relational tables to provide the user with more information than is otherwise available.
B) creates a subset consisting of columns in a table.
C) organizes elements into segments.
D) identifies the table from which the columns will be selected.

Question 56

The most prominent data manipulation language today is

A) Access.
B) DB2.
C) SQL.
D) Crystal Reports.

Question 57

You work for a retail clothing chain whose primary outlets are in shopping malls, and you are conducting an analysis of your customers and their preferences. You wish to find out if there are any particular activities that your customers engage in, or the types of purchases made in the month before or after purchasing select items from your store. To do this, you will want to use data mining software that is capable of

A) identifying associations.
B) identifying clusters.
C) identifying sequences.
D) classification.

Question 58

A nationwide magazine publisher has hired you to help analyze their social media datasets to determine which of their news publications are seen as the most trustworthy. Which of the following tools would you use to analyze this data?

A) text mining tools
B) sentiment analysis software
C) Web usage mining technologies
D) data mining software for identifying associations

Question 59

Which of the following technologies would you use to analyze the social media data collected by a major online retailer?

A) OLAP
B) data warehouse
C) data mart
D) Hadoop

Question 60

OLAP is a tool for enabling

A) users to obtain online answers to ad-hoc questions in a rapid amount of time.
B) users to view both logical and physical views of data.
C) programmers to quickly diagram data relationships.
D) programmers to normalize data.

Question 61

A(n) ________ is software that handles all application operations between browser-based computers and a company's back-end business applications or databases.

Question 62

You are creating a database to store temperature and wind data from national airport locations. Which of the following fields is the most likely candidate to use as the basis for a primary key in the Airport table?

A) address
B) city
C) airport code
D) state

Question 63

Relational DBMSs use ________ rules to ensure that relationships between coupled tables remain consistent.

Question 64

DBMS have a(n) ________ capability to specify the structure of the content of the database.

Question 65

A(n) ________ view shows data as it is actually organized and structured on the data storage media.

Question 66

High-speed ________ use both relational and non-relational tools to analyze large datasets.

Question 67

The organization's rules for sharing, disseminating, acquiring, standardizing, classifying, and inventorying information is called a(n)

A) information policy.
B) data definition file.
C) data quality audit.
D) data governance policy.

Question 68

Data cleansing not only corrects errors but also

A) establishes logical relationships between data.
B) structures data.
C) normalizes data.
D) enforces consistency among different sets of data.

Question 69

Which of the following is not a method for performing a data quality audit?

A) surveying entire data files
B) surveying samples from data files
C) surveying data definition and query files
D) surveying end users about their perceptions of data quality

Question 70

Which common database challenge is illustrated by a person receiving multiple copies of an L.L. Bean catalog, each addressed to a slightly different variation of his or her full name?

A) data normalization
B) data accuracy
C) data redundancy
D) data inconsistency

Question 71

In data mining, the technique of ________ uses a series of existing values to predict what other values will be.

Question 72

An alternative to using application server software for interfacing between a Web server and back-end databases is

A) CGI.
B) HTML.
C) Java.
D) SQL.

Question 73

In ________, a data mining tool discovers different groupings within data, such as finding affinity groups for bank cards.

Question 74

Databases record information about general categories of information referred to as ________.

Question 75

Detecting and correcting data in a database or file that are incorrect, incomplete, improperly formatted, or redundant is called

A) data auditing.
B) defragmentation.
C) data scrubbing.
D) data optimization.

Question 76

________ tools are used to analyze large unstructured data sets, such as e-mail, memos, survey responses, etc., to discover patterns and relationships.

A) OLAP
B) Text mining
C) In-memory
D) Clustering

Question 77

In terms of data relationships, associations refers to

A) events linked over time.
B) patterns that describe a group to which an item belongs.
C) occurrences linked to a single event.
D) undiscovered groupings.

Question 78

In a client/server environment, a DBMS is located on a dedicated computer called a(n) ________.

Question 79

To analyze unstructured data, such as memos and legal cases, you would use ________ tools.

Question 80

The special organizational function whose responsibilities include physical database design and maintenance, is called

A) data administration.
B) database administration.
C) information policy administration.
D) data auditing.