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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 3
How does each of the following factors affect the decision to emphasize personal selling or advertising and sales promotion?
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
a. geographic market concentration
b. length of marketing channels
c. degree of product technical complexity
Explanation
Verified
Verified
Personal selling:
Personal selling is t...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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