Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 9

Nielsen Company offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands, Austria, Italy, and Finland. This scanner data tracks sales products with UPC barcodes in those nations. In small teams, imagine you are Nielsen clients in the United States. Teams might represent a retail chain, an Internet company, and another videogame manufacturer. Discuss the types of marketing questions these data might help you answer. Share your list with other teams.