Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 9

Consider a purchase decision involving a new smartphone, a fitness membership, or an Internet cable provider. Develop an evoked set of three alternatives for your purchase decision. hen create a list of evaluative criteria that you would use to choose among the alternatives. Research your alternatives in more detail-online, at a store, and the like. Finally, make your purchase decision. Describe to the class how you made your decision-and why.