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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Edition 17ISBN: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Edition 17ISBN: 978-1305075368
Exercise 9
How can marketers use the concept of community to add value to their products? Give a real-world example of each type of community discussed in the chapter.
Explanation
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Community refers to a group of people wh...

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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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