Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 11

When designing a social media marketing plan, marketers must be sure to select and use channels as they were intended-or risk difficulties. For each of the following, state your choice of channel type (social-networking site, microblog, bookmarking site, and so forth) and explain why.
a. Discussion of product attributes
b. Opinion survey
c. Exchange of ideas for saving energy
d. Personal stories
e. Video contest featuring pets