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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 7
Emphasize the local. Some large companies are refocusing part of their social media marketing goals and strategies to target local communities and customers. Log on to the website of one of the following firms (or choose your own) to learn more about how the company is using social media marketing to connect with local consumers: www.walmart.com www.bk.com www.starwoodhotels.com www.cinemark.com
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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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