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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 2
How has social media, such as Twitter and Facebook, changed marketing communications?
Explanation
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Verified
Social media:
Social media is the internet based software and top online activity that allows users to communicate with each another. It helps the organizations to promote their products and to reach out to the customers.
Social media changed the marketing communication :
• The marketer uses the social media as a sales tool, as social media increases the sales in the market.
• Social media helps the marketers to sell products online.
• Social media helps the consumers to compare the products available in the market.
• The marketers respond to the consumer quickly, and also identify the consumer needs and wants for specific products.
• Face book and Twitter help the firm and marketer to concentrate more on the existing consumer and also try to attract new consumers by providing more information about the products.
• The marketer's updates in social media about their latest or newly introduced products, so that it reaches the consumer without any difficulty.
• The cost effective way for a market is free marketing; it is mostly free for marketers, but it requires only the time and effort to keep with consumer.
Social media is the internet based software and top online activity that allows users to communicate with each another. It helps the organizations to promote their products and to reach out to the customers.
Social media changed the marketing communication :
• The marketer uses the social media as a sales tool, as social media increases the sales in the market.
• Social media helps the marketers to sell products online.
• Social media helps the consumers to compare the products available in the market.
• The marketers respond to the consumer quickly, and also identify the consumer needs and wants for specific products.
• Face book and Twitter help the firm and marketer to concentrate more on the existing consumer and also try to attract new consumers by providing more information about the products.
• The marketer's updates in social media about their latest or newly introduced products, so that it reaches the consumer without any difficulty.
• The cost effective way for a market is free marketing; it is mostly free for marketers, but it requires only the time and effort to keep with consumer.
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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