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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 26
How can marketers use interactive and social marketing to convert needs to wants and ultimately build long-term relationships with customers?
Explanation
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Interactive marketing:
Interactive mark...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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